How to plan a problem/solution white paper
A problem/solution white paper will generate more leads than any other flavor. It will also last longer than any other type of white paper. That’s because a problem/solution white paper describes an industry-wide problem that has never been properly solved. Then it uses facts and logic to promote a new, recommended solution to that problem.…
Read MoreHow to generate leads with a white paper: tips from Tech Target
Few people on earth have seen more white papers than Jay Habegger and Jeff Ramminger. Habegger was the CEO of Bitpipe (now TechTarget) which ran the annual White Paper Awards from 2001 through 2004, attracting thousands of entries. Ramminger knows something about white papers, too. He was executive VP of KnowledgeStorm, which started hosting white…
Read MoreWhy we’re using Pinterest for white papers
You see “Pinterest” and you’re about to leave this page. Don’t do it. Pinterest is not just for recipes, crafts, or home decorating. We think Pinterest is the perfect place to show off B2B white papers. That’s why we started our own Pinterest board here. And this post explains what we’re doing, and why. What is Pinterest?…
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