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White Paper World back issues

Here’s where you can find back issues of the White Paper World.

This free newsletter is aimed at B2B writers and marketers keen to learn more about white papers.

To make sure you don’t miss a single issue, subscribe here:

Issue 29: September 28, 2023

business woman checking her quotes


• This just in: My latest white paper
Quick tip: Check quotes with your sources
September Book Giveaway: Spot the goofs in my white paper
What I’m reading: Percy Jackson!





Issue 28: September 14, 2023

three writers walk into a bar DALL-E 2


• This just in: My latest article on AI for writers
Quick tip: Do your own interviews
Pet peeve: Tweets pasted in articles
AI survey book giveaway: Another winner!
Big Idea: AI should pay residuals


Graphic from DALL-E2.
Prompt: Three writers walk into a bar, noir atmosphere, late afternoon golden sunshine.




Issue 27: August 24, 2023

Google + poop icon


• Quick tip: Build your own list of sources
• This just in: AI is enshittifying the web!
• AI survey book giveaway: Another winner!
• Deadline: Take the AI survey before it closes
• Don’t miss checklist: 12 ways to humanize your content



Issue 26: July 27, 2023

do footnotes the Chicago way

  • AI survey book giveaway: We have another winner!
  • Quick tip: Do footnotes the Chicago way
  • Checklist: 12 things writers can do that AI can’t

Issue 25: July 12, 2023

photo of server interior with three callouts

  • AI survey book giveaway: We have another winner!
  • Quick tip: Just flip it!
  • This just in: Best practices for prompting AI
  • More from me: New interview, new podcast

Issue 24: June 22, 2023

  • AI Survey and Big Book Giveaway: We have a winner!
  • Quick tip: Format for the screen, not the page
  • Fresh content: White papers and… home-brewed beer?!

Issue 23: June 8, 2023

three book giveaway

  • June Book Giveaway: Take the AI survey, get career advice, win a book!
  • Quick tip: Using multiple calls-to-action
  • This just in: Survey of corporate AI usage

Issue 22: May 18, 2023

Johnny Cash "Hurt" screenshot

  • Fresh content: YouTube episodes on my AI white paper
  • This just in: 2023 report on B2B content from NetLine
  • What I’m listening to: “Hurt” by Johnny Cash
  • Big Book Giveaway next issue

Issue 21: May 4, 2023

  • Quick tip: Help for sore hands
  • Tools of the trade: Vertical mice
  • Fresh content: Responsible AI
  • Rest in peace, Dad

Issue 20: April 14, 2023

3 so everyone flatlines



  • This just in: AI for Writers Summit Highlights
  • Fresh worry: AI may “flatline” all human skills
  • Quick tip: Stop charging by the hour!
  • You asked: Why so much on AI?


Issue 19: March 23, 2023

with AI do a numbered list

  • Quick tip: With AI, write a numbered list
  • This just in: My white paper for the Linux Foundation
  • Tools of the trade: Erasable pens
  • March Book Giveaway Contest: Tell us about your first quarter

Issue 18: March 9, 2023



• Fresh: Can ChatGPT write a white paper? See for yourself!

Download this groundbreaking white paper written entirely by ChatGPT, with an Afterword on the experience by me, That White Paper Guy

• This just in: AI for Content Marketing Blueprint

• Free event: AI for Writers Summit March 30

• Our February Book Winner: See the best joke from ChatGPT



Issue 17: February 24, 2023
Special edition all about ChatGPT

event horizon of a black hole

  • Fresh: What ChatGPT says about white papers
  • Updated: Will AI replace white paper writers?
  • Quick Tip: Start playing with ChatGPT, now
  • Just for fun: ChatGPT writes a joke
  • February Book Contest

Issue 16: February 9, 2023

Harry Potter and Ron in the flying car

  • Fresh content: White papers and… Harry Potter?!
  • Quick Tip: Read a draft to your reviewers
  • New service: Get a review… from those White Paper Review guys!
  • Congrats to our January book winner!

Issue 15: January 19, 2023

6 out of 10 marketers use white papers, 2014 through 2023

  • Quick tip: Don’t start your research with Google
  • This just in: Survey says, white paper use is up again
  • Tools of the trade: Passion Planner
  • January Book Giveaway: Share your 2023 career resolution

Issue 14: December 2022

Santa Claus reading letters from children

  • Fresh content: White papers and… letters to Santa?!
  • Quick tip: My favorite way to polish a draft
  • Holiday shopping: Just a little time left
  • November book winner
  • What I’m listening to: Huron Carol, with a little history

Issue 13: November 23, 2022

hand tools on wooden table

  • Fresh content: Tools of the trade, all in one place
  • Quick tip: Don’t cross the red line
  • Tools of the trade: Rate your headlines for originality and SEO
  • What I’m thankful for: Great books!
  • Just for fun: November book giveaway

Issue 12: November 10, 2022

great numbered list from Robert Reich in The Guardian

  • Fresh content: Let’s deconstruct a numbered list
  • Quick tip: Case studies and white papers
  • Holiday shopping:  Writers love books!
  • Just for fun: October book winner

Issue 11: October 27, 2022

Halloween pumpkin on chair on porch

  • Classic content: White papers and… Halloween?!
  • Quick tip: Don’t ask dumb questions
  • This just in: Where do you find clients, again?
  • October book giveaway: Writers, level up your marketing!

Issue 10: October 12, 2022

goldilocks not too big not too small

  • Fresh content: Fix a draft that’s too long or too short
  • Quick tip: Pick your idea the way Goldilocks does
  • Just for fun: September Book Contest winner

Issue 9: September 28, 2022


  • Quick tip: Push your listicles to the top
  • Fresh content: 5 reasons why writers should learn about rhetoric
  • What I’m readingFarnsworth’s Classical English Rhetoric
  • September Book Giveaway: Name that device!

issue 8: September 14, 2022

four white paper covers

  • Fresh content: A tale of four white papers [with SAMPLES]
  • Quick Tip: Three keys to better writing
  • Tools of the trade: One place for all your word research
  • Just for fun: My favorite joke

Issue 7: August 2022

photo of bulldog licking an ice cream cone

  • Fresh content: New episode of The White Paper Review
  • This just in: How to write an exceptional white paper from CMI
  • Quick tip: Teach, don’t preach
  • What I’m reading: White Papers For Dummies?!
  • Just for fun: Beat the dog days of summer

Issue 6: July 2022

Hounds and jackals game board from ancient Egypt

  • Fresh content: White papers and… backgammon?!
  • Quick tip: My secret weapon for “writing” white papers
  • What I’m reading: Another fine book by Bob Bly
  • Just for fun: Amaaazing dinosaurs

Issue 5: June 23, 2022


  • This just in: 2022 AWAI White Paper Spec Challenge Winner
  • Quick tip: On your white paper cover, show pictures of people
  • Design corner: Do you like my new font?
  • Just for fun: 4 Wordle clones and 2 suggestions

Issue 4: June 2, 2022

blueberry pie fresh out of oven

  • Fresh content: How is creating a white paper like baking a blueberry pie?
  • Quick tip: Don’t make your readers do this!
  • This just in: A new metaphor for mashups?

May 2022

Update: I spent the month wrapping up the latest session of the AWAI White Paper Mastery and Certification training program, reworking my website, and celebrating my birthday.

Moving forward, White Paper World will be coming to you twice a month with tips and insights on what’s new in white papers and long-form content.

Issue 3: April 2022

Google hits on "white papers" 2002 2012 2022

  • Fresh content: Check out the updated White Paper FAQ
  • This just in: NetLine’s 2022 State of B2B Content Consumption
  • This just in: 20 years of Googling “white papers”
  • Tools of the trade: An app to test white paper ideas
  • Great fails in readability: Covid test product insert
  • What I’m watching: Travelers on Netflix

Issue 2: March 2022

AI ad for Burger King

  • Fresh content: So you have to write a white paper…
  • Quick tip: Name your white papers right
  • The White Paper Review: New episodes up
  • This just in: For 10 years running, 6 out of 10 marketers used white papers
  • Tools of the trade: A new product helps you write white papers
  • What I’m reading: The Apollo Murders
  • Just for fun: AI writes a commercial?

Issue 1: February 2022

The White Paper Review YouTube show title

  • Fresh content: How is writing a white paper like renovating a bathroom?!
  • Quick tip: Move up your Executive Summary
  • Tools of the trade: White Paper Mastery program 2022
  • White Paper Review: New show launched on YouTube
  • Just for fun: What writer-sign are you?