White Paper World back issues
Here’s where you can find back issues of the White Paper World.
This free newsletter helps B2B writers and marketers get better results from your white papers.
To make sure you don’t miss a single issue, visit:
www.thatwhitepaperguy.com/subscribe
Issue 52: December 12, 2024
Quick tip: Don’t rush a white paper late in December
This just in: How many marketers use white papers?
This just out: New episode of The White Paper Review
325 white papers. 25 years. Top 10 tips.
Listen to the whole issue in 11 minutes:
Issue 51: November 7, 2024
This just in: Don’t assume readers respect consultants
Quick tip: How to create 14 touchpoints from a single white paper
Mini-profile: Meet Zachary Hyde, copywriter
Just for fun: Keep calm and carry on puzzling
Get your tipsheet: 325 white papers. 25 years. 10 essential tips.
Listen to the whole issue in 16 minutes:
Special issue 50: October 24, 2024
This just in: Top 10 Tips (for subscribers only)
Vox pop: What people say about White Paper World
Listen to the whole issue in 7.5 minutes:
Issue 49: October 10, 2024
Quick tip: Position your draft for reviewers
This just in: Facts and logic CAN bring people out of a rabbit hole
Tools of the trade: A great new-ish podcast on using AI
Listen to the whole issue in 10 minutes:
Issue 48: September 27, 2024
Quick tip: Think outside the list
This just in: The enshittification of everything
What I’m reading: The Canceling of the American Mind
Listen to the whole issue in 11 minutes:
Issue 47: September 12, 2024
Quick tip: Make every bullet count
This just in: How AI will affect writers
New episode: White Paper Review on YouTube
How to use AI to write white papers [$100 off]
Listen to the whole issue in 16 minutes:
Issue 46: August 22, 2024
Quick tip: How to write better lists
You asked: Do white papers work in B2C?
White paper sample: An excellent B2C guide
Meet the author: Helen McCrone
Listen to the whole issue in 17:14 minutes:
Issue 45: August 7, 2024
Quick tip: Don’t go mobile-first for white papers
Buyer beware: Would you sign this contract?
Listen to the whole issue in 14 minutes:
Issue 44: July 11, 2024
Quick tip: When a promotion works, do more of it
This just in: Don’t tell me you’re honest
I told you so: B2B prospects are distracted
Book Giveaway Extended: What’s your fav science fiction book?
Listen to the whole issue in 12 minutes:
Issue 43: June 27, 2024
Quick tip: Use AI to make a Mini-Me
This just in: AI took their jobs. Now they get paid to make it sound human
What I’m reading: The Three-Body Problem
June Book Giveaway: Tell me your favorite SF book
Need help with your next white paper?
Listen to the whole issue in 7 minutes:
Issue 42: June 14, 2024
Quick tip: Use AI for tech support
Big idea: How to de-position the competition
[includes case studies]
Just for fun: All the papers of the rainbow
Listen to the whole issue in 18 minutes:
Issue 41: May 9, 2024
Quick tip: Get to the point
Fresh content: White papers and… pickleball?!
Book Winner: Alison Bell Ashley
Just for fun: How to catch a big wave
Listen to the whole issue in 18 minutes:
Issue 40: April 25, 2024
Shun the TIONs: Part deux
Guest tip: Excise the IZEs!
Great book: The Elements of Technical Writing
This just in: Netline 2024 report on B2B content
Book Giveaway Extended: I want more bad advice!
Listen to the whole issue in 9 minutes
Issue 39: April 12, 2024
Quick tip: Shun the TIONs!
Still Relevant: My 2014 interview in Huffington Post [with samples]
This just in: Outdated advice on white papers
April Book Contest: Send me some outdated advice
Listen to the whole issue in 10 minutes:
Issue 38: March 22, 2024
Quick tip: Here’s how to handle LSD
Fresh content: White papers and… the Greek gods?!
March book winner: Erica Vega
Marketing Warfare and the fabulous flanking campaign
Remembering John Gallop
Listen to the whole issue in 16 minutes:
Issue 37: February 16, 2024
Listen up: Now there’s audio!
Quick tip: 3 steps to a stronger title [with example]
This just in: 6 out of 10 B2B marketers use white papers, again
Help with your next white paper: Get a blueprint!
Listen to the whole issue in 12 minutes:
Issue 36: February 1, 2024
Quick tip: Don’t say “once every X seconds…”
Great book: How to Lie with Statistics
February Book Giveaway: Send me a shoddy statistic!
Must go: AI for Writers Summit on March 6
Need help with your next white paper?
Issue 35: January 12, 2024
This just in: Plain language rules, even in healthcare
Quick tip: To find the gem, wash away the muck
Big idea: Let’s get rid of the sales funnel in 2024
Need help with your next white paper?
Issue 34: December 14, 2023
This just in: The biggest opportunity for white papers in 2024!
Quick tips: 6 easy hacks for ChatGPT [with sample prompts]
Bonus tip: A great roundup of AI chatbots
Need help with your next white paper?
Issue 33: November 30, 2024
Quick Tip: Don’t use shoddy stats
This just in: 2 great GPTs for writers
December book giveaway:
Tell me about a good book for B2B writers
Need help with your next white paper?
Issue 32: November 15, 2023
Quick tip: Don’t start your next white paper like this
Guest post: AI is like a microwave oven
New course: How to use AI to write white papers
November Book Giveaway: What’s your best hack for ChatGPT?
Issue 31: October 26, 2023
This just in: Results of my AI survey for writers
Tools of the trade: How I used AI for this report
Quick tip: 5 tricks to avoid spooking prospects
Issue 30: October 12, 2023
Quick tip: Cook up your titles like lasagna
Rant: AI stole my book!
September Book Winner: Donna Batchelor
Issue 29: September 28, 2023
This just in: My latest white paper
Quick tip: Check quotes with your sources
September Book Giveaway: Spot the goofs in my white paper
What I’m reading: Percy Jackson!
Issue 28: September 14, 2023
This just in: My latest article on AI for writers
Quick tip: Do your own interviews
Pet peeve: Tweets pasted in articles
AI survey book giveaway: Another winner!
Big Idea: AI should pay residuals
Issue 27: August 24, 2023
Quick tip: Build your own list of sources
This just in: AI is enshittifying the web!
AI survey book giveaway: Another winner!
Deadline: Take the AI survey before it closes
Don’t miss checklist: 12 ways to humanize your content
Issue 26: July 27, 2023
AI survey book giveaway: We have another winner!
Quick tip: Do footnotes the Chicago way
Checklist: 12 things writers can do that AI can’t
Issue 25: July 12, 2023
AI survey book giveaway: We have another winner!
Quick tip: Just flip it!
This just in: Best practices for prompting AI
More from me: New interview, new podcast
Issue 24: June 22, 2023
AI Survey Big Book Giveaway: We have a winner!
Quick tip: Format for the screen, not the page
Fresh content: White papers and… home-brewed beer?!
Issue 23: June 8, 2023
June Book Giveaway: Take the AI survey,
get career advice, win a book!
Quick tip: Using multiple calls-to-action
This just in: Survey of corporate AI usage
Issue 22: May 18, 2023
Fresh content: YouTube episodes on my AI white paper
This just in: 2023 report on B2B content from NetLine
What I’m listening to: “Hurt” by Johnny Cash
Big Book Giveaway next issue
Issue 21: May 4, 2023
Quick tip: Help for sore hands
Tools of the trade: Vertical mice
Fresh content: Responsible AI
Rest in peace, Dad
Issue 20: April 14, 2023
This just in: AI for Writers Summit Highlights
Fresh worry: AI may “flatline” all human skills
Quick tip: Stop charging by the hour!
You asked: Why so much on AI?
Issue 19: March 23, 2023
Quick tip: With AI, write a numbered list
This just in: My new paper for Linux Foundation
Tools of the trade: Erasable pens
March Book Giveaway: Tell me about Q1
Issue 18: March 9, 2023
Fresh: Can ChatGPT write a white paper? See for yourself!
Download this groundbreaking white paper written entirely by ChatGPT, with an Afterword on the experience by me, That White Paper Guy
This just in: AI for Content Marketing Blueprint
Free event: AI for Writers Summit March 30
February Book Winner: See the best joke from ChatGPT
Issue 17: February 24, 2023
Special edition all about ChatGPT
Fresh content: What ChatGPT says about white papers
Updated: Will AI replace white paper writers?
Quick Tip: Start playing with ChatGPT, now
Just for fun: ChatGPT writes a joke
Issue 16: February 9, 2023
Fresh content: White papers and… Harry Potter?!
Quick Tip: Read a draft to your reviewers
New service: Get a review… from those White Paper Review guys!
January book winner
Issue 15: January 19, 2023
Quick tip: Don’t start your research with Google
This just in: White paper use up again
Tools of the trade: Passion Planner
January Book Giveaway: Your 2023 career resolutions
Issue 14: December 2022
Fresh content: White papers and… letters to Santa?!
Quick tip: My favorite way to polish a draft
Holiday shopping: Just a little time left
November book winner
What I’m listening to: Huron Carol, with a little history
Issue 13: November 23, 2022
Fresh content: Tools of the trade
Quick tip: Don’t cross the red line
Tools of the trade: Rate your headlines for originality and SEO
What I’m thankful for: Great books!
November Book Giveaway
Issue 12: November 10, 2022
Fresh content: Let’s deconstruct a numbered list
Quick tip: Case studies and white papers
Holiday shopping: Writers love books!
Just for fun: October book winner
Issue 11: October 27, 2022
Classic content: White papers and… Halloween?!
Quick tip: Don’t ask dumb questions
This just in: Where do you find clients, again?
October book giveaway: Writers, level up your marketing!
Issue 10: October 12, 2022
Fresh content: Fix a draft that’s too long or too short
Quick tip: Pick your idea the way Goldilocks does
Just for fun: September Book Contest winner
Issue 9: September 28, 2022
Quick tip: Push your listicles to the top
Fresh content: 5 reasons why writers should learn about rhetoric
What I’m reading: Farnsworth’s Classical English Rhetoric
September Book Giveaway: Name that device!
Issue 8: September 14, 2022
Fresh content: A tale of four white papers [with SAMPLES]
Quick Tip: Three keys to better writing
Tools of the trade: One place for all your word research
Just for fun: My favorite joke
Issue 7: August 2022
Fresh content: New episode of The White Paper Review
This just in: How to write an exceptional white paper from CMI
Quick tip: Teach, don’t preach
What I’m reading: White Papers For Dummies?!
Just for fun: Beat the dog days of summer
Issue 6: July 2022
Fresh content: White papers and… backgammon?!
Quick tip: My secret weapon for “writing” white papers
What I’m reading: Another fine book by Bob Bly
Just for fun: Amaaazing dinosaurs
Issue 5: June 23, 2022
This just in: 2022 AWAI White Paper Spec Challenge Winner
Quick tip: On your white paper cover, show pictures of people
Design corner: Do you like my new font?
Just for fun: 4 Wordle clones
Issue 4: June 2, 2022
Fresh content: How is creating a white paper like baking a blueberry pie?
Quick tip: Don’t make your readers do this!
This just in: A new metaphor for mashups?
May 2022: No issue this month
I spent the month wrapping up the latest session of the AWAI White Paper Mastery and Certification training, reworking my website, and celebrating my birthday. From now on, this free newsletter White Paper World will come to you twice a month, always packed with tips and insights on what’s new in long-form content.
Issue 3: April 2022
Fresh content: Updated White Paper FAQ
This just in: NetLine’s 2022 State of B2B Content Consumption
This just in: 20 years of Googling “white papers”
Tools of the trade: An app to test white paper ideas
Great fails in readability: Covid test product insert
What I’m watching: Travelers
Issue 2: March 2022
Fresh content: So you have to write a white paper…
Quick tip: Name white papers right
The White Paper Review: New episodes up
This just in: For 10 years, 6 out of 10 marketers used white papers
Tools of the trade: A new product helps you write white papers
What I’m reading: The Apollo Murders
Just for fun: AI writes a commercial?
Issue 1: February 2022
Fresh content: How is writing a white paper like renovating a bathroom?!
Quick tip: Move up your Executive Summary
Tools of the trade: White Paper Mastery program 2022
White Paper Review: New show launched on YouTube
Just for fun: What writer-sign are you?