Posts by Gordon Graham
Why are you always going on about AI?
You haven’t said this, but you may be thinking it. “Why all this stuff on AI? I thought this site was supposed to be about white papers?” You’re right. It is. So please allow me to explain. I’ve written about software my entire career. In the 1980s I played with Eliza—the program that simulates a…
Read MoreYU Ratio calculator built by AI
<style> body { background-color: #f2f2f2; font-family: ‘Segoe UI’, Tahoma, Geneva, Verdana, sans-serif; display: flex; justify-content: center; align-items: center; height: 100vh; margin: 0; } .calculator { background-color: #fff; border: 3px solid #2e7d32; /* default green */ border-radius: 20px; box-shadow: 0 10px 25px rgba(0,0,0,0.2); padding: 30px; width: 320px; text-align: center; transition: border-color 0.3s ease; } .calculator h2…
Read MoreWhite Paper World 5XX, MONTH, 2025
This just in: A 207-year-old “white paper” From the 1818 report: Quick tips on content From the 1818 report: Quick tips on persuasion From the 1818 report:Quick tips on formatting Book Giveaway: What about that 1818 report?! Read in x:x minutes. Listen in YY:YY minutes: This just in: A 207-year-old “white paper” From the…
Read MoreWhite Paper World 58: April 10, 2025
Quick tip: To create a strong white paper, take a position! This just in: AI stole my book, again Inside That White Paper Studio: The blueprint revealed Moving to Substack to support The Studio Quick tip: To create a strong white paper, take a position! 2-minute read. Great gobs of muck are piling up everywhere…
Read MoreWhite Paper World 57: March 26, 2025
Quick tip: Get to know your designer This just in: Help deciding when to use AI What I’m reading: Sh@dy Charac†ers by Ke!th H*uston Coming soon: That White Paper Studio™ Read in 9 minutes. Listen in 15:45 minutes: Quick tip: Get to know your designer 3-minute read. When you’re working with a designer, do…
Read MoreMaster the art of white paper writing with these top 10 tips!
I’ve worked on 325 white papers over 25 years, and I’ve learned what works—and what doesn’t. Now, I’m sharing my top 10 techniques in a special tipsheet, all to help you create better white papers. Imagine your satisfaction at hearing: —”This is our best white paper ever!” —”We’re getting more leads than we expected!” —”When can…
Read MoreQuick tip: Get to know your designer
When you’re working with a designer, do you just “throw your text over the wall?” Do you ever talk to the designer? If not, how can you expect them to figure out what you want to see? Every time I’ve taken a few minutes to talk to the designer, things have gone well. But the…
Read MoreComing soon: The Studio that makes white papers easier
I’ve spent 25 years writing 325+ white papers. Now I’m building an online home for B2B writers who want to do their best work. A place filled with tools, events, and support to help writers at every level save time and deliver great results. Whether you’re a seasoned pro with a dozen white papers under…
Read More-Quick tip: How to use tables in your content
What is a table? We all know a table when we see it. but how would you define it? I’d say a table is a set of data organized by vertical columns and horizontal rows. When to use a table How to write an effective table Some sample tables done in Word P.S.…
Read More-Quick tip: In a problem/solution, cover doing nothing
If you ask B2B salespeople, many will say their toughest competitor is not another company. It’s the prospect not doing anything. They doesn’t make any decision They don’t take your solution to their boss They dither, delay, make excuses, or stop responding And your salesperson’s best efforts lead to nothing. That’s why your white paper…
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