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Posts by Gordon Graham

Will artificial intelligence replace white paper writers?

Have you seen all the articles about how artificial intelligence (AI) is now doing creative projects? According to some, AI is already busy composing music, making paintings, and writing poetry. And this article in Forbes.com tells how software is now writing content. This type of software even has an acronym: NLG for Natural Language Generation. (And…

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Top 10 tips for ICO white papers

graphic showing ICO letters over a stylized world

Every new cryptocurrency needs a white paper on how to explain and promote an ICO. So does every new token having an ITO. Industry experts are saying the era of big-money ICOs may be over, so ICO white papers must be better than ever. By this point, I have worked on 10 ICO white papers…

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White papers and… the polar vortex?!

photo of Niagara Falls frozen by polar vortex

If you live in the Midwest, the Pacific Northwest or Canada, you probably experienced a tough winter. Snow fell like crazy and the temperatures plummeted. Cars didn’t start, flights and trains were cancelled, meetings were postponed. Even mail wasn’t delivered in some places. Niagara Falls froze over, as shown above. That’s rare. And some notable…

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So you have to write a white paper…

logo for white papers 101 blog posts

Got a white paper project on your hands? But you’re not sure where to begin? Here’s a quick-start guide that explains all the basics, and points to some handy resources to help you avoid the most common pitfalls. Why go back to basics now? We’ve covered some advanced topics recently, so we wanted to change…

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Is it bigger than a breadbox?

Have you ever interviewed a someone who says they have “no metrics” for your case study? Perhaps your source never had to justify their purchase, so they didn’t keep any formal metrics. That means they have no numbers to show how much your offering helped with their business problems… and no numbers you can use in…

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Who do you trust for a white paper source?

White paper writers often ask me, “What makes a good source?” That’s a great question in today’s era of “fake news” and “alternative facts.” Deliberate falsehoods are being spread from many sources: social media chatbots, agents of foreign governments, clickbait creators—not to mention vendors lying about their products. Because of all this deceit, a recent…

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A few of my favorite things; a look back at 2017

Here’s a few of my favorite things from 2017. After all, there’s more to life than white papers.  One of the habits of highly effective people is to “sharpen the saw.” That means taking time off to refresh and renew yourself. [Tweet “Take time off to refresh and renew; you can start with some of…

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