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How can I help with your next white paper?

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Whether you’re a B2B marketer or a content writer, you can benefit from my experience. I’ve learned a lot, working on white papers for clients all over the world. Now you can get my help with your next project… avoid all the common pitfalls… and publish a white paper that gets results.  My unique services…

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White Paper World 41: May 9, 2024

White Paper World logo Feb-2024

Quick tip: Get to the point Fresh content: White papers and… pickleball?! April Book Winner: Alison Bell Ashley Just for fun: How to catch a big wave Listen to the audio of this issue in about 18 minutes: Quick tip: Get to the point 1 minute read. NO ONE IS WAITING ON THE EDGE OF…

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White papers and… pickleball?!

pickleball racket and white paper

How could any two things be more different? 4-minute read. I MEAN, ONE’s A BUSINESS DOCUMENT and the other’s the fastest-growing sport around. But what if these two really do have something in common? So here’s another in my lighthearted series of unlikely comparisons: six ways white papers are like pickleball.   White papers and…

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White Paper World 40: April 25, 2024

White Paper World llogo new Oct 2023

Shun the TIONs: Part deux Guest tip: Excise the IZEs! Mini-review: The Elements of Technical Writing This just in: Netline 2024 report on B2B content Book Giveaway Extended: I want some more bad advice! Listen to this issue in 8.5 minutes:   Shun the TIONs: Part deux My Quick Tip in the last issue advised…

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White Paper FAQ (Frequently Asked Questions)

When I first started writing white papers 25 years ago, I looked all over for a FAQ. When I couldn’t find one, I decided to write one myself.   Over the years, I’ve kept adding to it, until today when it covers 36 questions. This is undoubtedly the most detailed, most thorough FAQ on white papers…

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Quick tip: Shun the TIONs!

2 bowls of rice to show short verb + tion = puffed-up noun

2.5 minute read. 3.5 minute listen.  I see them all across the nation, to my total consternation: puffed-up words that end in TION. Too many people play this game of word puffery. You just add TION to any verb, and “poof!” it turns into a noun.  But in my book, that’s going in the wrong…

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White Paper World 39: April 12, 2024

Quick tip: Shun the TIONs! Still relevant: My 2014 interview in Huffington Post [with samples] Still irrelevant: Some poor advice on white papers April Book Giveaway: Send me bad advice Listen to this edition (10 minutes total): Quick tip: Shun the TIONs! 2.5 minute read. 3.5 minute listen.  I see them all across the nation,…

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White papers and… making your own beer?!

At first glance, white papers and home brewing don’t have much in common. But there are some surprising similarities. To start, consider the clear, sparkling style of a well-written white paper. Doesn’t that remind you of the crisp, refreshing taste of an ice-cold beer? Beyond that, here are five more parallels between creating a white…

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White Paper World 38: March 22, 2024

White Paper World llogo new Oct 2023

Quick tip: Here’s how to handle LSD Fresh content: White papers and… the Greek gods?! March book winner: Erica Vega Marketing Warfare and fabulous flanking Remembering John Gallop Click here to listen to this entire issue, 16:15 minutes Quick tip: Here’s how to handle LSD 3 minute read. 3:15 minute listen. No, this isn’t advice…

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