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How can I help with your next white paper?

white paper ? to !

Whether you’re a B2B marketer or a content writer, you can benefit from my experience. I’ve learned a lot, working on white papers for clients all over the world. Now you can get my help with your next project… avoid all the common pitfalls… and publish a white paper that gets results.  My unique services…

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White Paper FAQ (Frequently Asked Questions)

When I first started writing white papers 25 years ago, I looked all over for a FAQ. When I couldn’t find one, I decided to write one myself.   Over the years, I’ve kept adding to it, until today when it covers 36 questions. This is undoubtedly the most detailed, most thorough FAQ on white papers…

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What’s a good topic for a white paper?

I get that question a lot. One good answer is, “anything that’s hot right now.” And that hot topic should refer to something that’s relatively new, relatively complex, and relatively expensive.  This rule explains why in 2017-2018 I heard from four eight 13 16 24 58 prospects launching new cryptocurrencies, something like Bitcoin. What made cryptocurrencies…

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Tools of the trade

hand tools on wooden table

We all need tools, and writers are no exception. Here’s a roundup of all the cool tools of the writing trade mentioned in White Paper World so far. I’ve tried all these and each one earns a solid two thumbs-up from me. And I use most of these tools on every white paper I write.…

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Quick Tip: Stop charging by the hour!

yellow alarm clock on piles of US dollars

Whatever you think about AI, it’s fast. And cheap.  ChatGPT-4 can write a blog post faster than you can dictate the words. And it can revise and rewrite just as fast. For pennies. With no complaints. So if you’re a writer or agency still charging clients by the hour, you can’t compete with your old-fashioned…

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How to choose an AI writing product

AI writing tools from Mike Kaput at AI for Writers Summit March 2023

There’s a ton of AI writing products out there, with more added every week. How can you possibly pick the right one? Well, here are some thoughts.  At the AI for Writers Summit at the end of March 2023, Mike Kaput from Marketing AI Institute presented a list of writing tools. He briefly summed up…

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Jokes told by ChatGPT

robot telling jokes

ChatGPT and other AIs are very weak at humor. They can’t tell a joke to save their electrons. So I decided to start a page to accumulate jokes told by AI. That way, all of us humans can look at them and groan and feel superior. Sound good? To contribute a joke to this page, click…

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