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White Paper World 49: October 10, 2024

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Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…

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White Paper World 47: September 12, 2024

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Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen:   Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…

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How AI will affect white paper writers

AI robot reading a white paper with skyscrapers in background

Here’s a question on every white paper writer’s mind: How will AI affect me? 3.5 minute read Will clients still need human writers? Or is the whole white paper business about to go bust? I just came across an intriguing new source for answers. The JobsGPT chatbot estimates how much any job will be changed…

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White papers and… making your own beer?!

At first glance, white papers and home brewing don’t have much in common. But there are some surprising similarities. To start, consider the clear, sparkling style of a well-written white paper. Doesn’t that remind you of the crisp, refreshing taste of an ice-cold beer? Beyond that, here are five more parallels between creating a white…

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White Paper World 34: December 14, 2023

This just in: The hottest opportunity for white papers in 2024! Quick tips: 6 easy hacks for ChatGPT [with sample prompts] Bonus tip: A great roundup of AI chatbots Need help with your next white paper? This just in: The hottest opportunity for white papers in 2024! In the coming year, AI will pop up…

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White Paper World 33: November 30, 2023

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Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…

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White Paper World 32: November 15, 2023

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Quick tip: Don’t start your next white paper like this Guest post: AI is like a microwave oven New course: How to use AI to write white papers, plus a special discount November Book Giveaway: What’s your best hack for ChatGPT? Quick tip: Don’t start your white paper like this Too many white papers suffer…

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White Paper World 31: October 26, 2023

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This just in: Results of my AI survey for writers Tools of the trade: How I used AI for this report Quick tip: 5 tricks to avoid spooking prospects This just in: Results of my AI survey for writers I recently took a survey of writers, with the goal to see how people in my…

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White Paper World 30: October 12, 2023

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Quick tip: Cook up your titles like lasagna Rant: AI stole my book! September Book Winner: Donna Batchelor Quick tip: Cook up your titles like lasagna A mouth-watering serving of lasagna contains three essential ingredients. And so does my favorite format for a white paper title. For lasagna, those three key parts are: Melted cheese…

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