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I worked on white papers over 25 years, and I learned what works (and what doesn’t). To help share my knowledge, I published 50+ issues of my newsletter on this site. As of September 2025, I’m now posting my quick tips and insights on Substack. And I post when I have something useful to say—not…

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Why are you always going on about AI?

hands on keyboard with ChatGPT floating in air

You haven’t said this, but you may be thinking it. “Why all this stuff on AI? I thought this site was supposed to be about white papers?” You’re right. It is. So please allow me to explain. I’ve written about software my entire career. In the 1980s I played with Eliza—the program that simulates a…

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The White Paper Review: Catch all the episodes here!

The White Paper Review YouTube show title

The YouTube show that asks the burning question: Is this white paper any good? Presented by two writers who care intensely about white papers: content writer Brian Boys + Gordon Graham, That White Paper Guy. In every episode, we look at one white paper we think has a lot to offer and another we think…

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White Paper World 49: October 10, 2024

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Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…

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White Paper World 47: September 12, 2024

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Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen:   Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…

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How AI will affect white paper writers

AI robot reading a white paper with skyscrapers in background

3.5 minute read Here’s a question on every white paper writer’s mind: How will AI affect me? Will clients still need human writers? Or is the whole white paper business about to go bust? I just came across an intriguing new source for answers. The JobsGPT chatbot estimates how much any job will be changed…

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White papers and… making your own beer?!

At first glance, white papers and home brewing don’t have much in common. But there are some surprising similarities. To start, consider the clear, sparkling style of a well-written white paper. Doesn’t that remind you of the crisp, refreshing taste of an ice-cold beer? Beyond that, here are five more parallels between creating a white…

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White Paper World 34: December 14, 2023

This just in: The hottest opportunity for white papers in 2024! Quick tips: 6 easy hacks for ChatGPT [with sample prompts] Bonus tip: A great roundup of AI chatbots Need help with your next white paper? This just in: The hottest opportunity for white papers in 2024! In the coming year, AI will pop up…

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White Paper World 33: November 30, 2023

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Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…

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