Skip to content

The White Paper Review: Catch all the episodes here!

The White Paper Review YouTube show title

The YouTube show that asks the burning question: Is this white paper any good? Presented by two writers who care intensely about white papers: content writer Brian Boys + Gordon Graham, That White Paper Guy. In every episode, we look at one white paper we think has a lot to offer and another we think…

Read More

Master the art of white paper writing with these top 10 tips!

I’ve worked on 325 white papers over 25 years, and I’ve learned what works—and what doesn’t. Now, I’m sharing my top 10 techniques in a special tipsheet, all to help you create better white papers. Imagine your satisfaction at hearing: —”This is our best white paper ever!” —”We’re getting more leads than we  expected!” —”When can…

Read More

White Paper World 49: October 10, 2024

White Paper World logo Feb-2024

Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…

Read More

White Paper World 47: September 12, 2024

White Paper World logo Feb-2024

Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen:   Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…

Read More

How AI will affect white paper writers

AI robot reading a white paper with skyscrapers in background

Here’s a question on every white paper writer’s mind: How will AI affect me? 3.5 minute read Will clients still need human writers? Or is the whole white paper business about to go bust? I just came across an intriguing new source for answers. The JobsGPT chatbot estimates how much any job will be changed…

Read More

White papers and… making your own beer?!

At first glance, white papers and home brewing don’t have much in common. But there are some surprising similarities. To start, consider the clear, sparkling style of a well-written white paper. Doesn’t that remind you of the crisp, refreshing taste of an ice-cold beer? Beyond that, here are five more parallels between creating a white…

Read More

White Paper World 34: December 14, 2023

This just in: The hottest opportunity for white papers in 2024! Quick tips: 6 easy hacks for ChatGPT [with sample prompts] Bonus tip: A great roundup of AI chatbots Need help with your next white paper? This just in: The hottest opportunity for white papers in 2024! In the coming year, AI will pop up…

Read More

White Paper World 33: November 30, 2023

White Paper World llogo new Oct 2023

Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…

Read More

White Paper World 32: November 15, 2023

White Paper World llogo new Oct 2023

Quick tip: Don’t start your next white paper like this Guest post: AI is like a microwave oven New course: How to use AI to write white papers, plus a special discount November Book Giveaway: What’s your best hack for ChatGPT? Quick tip: Don’t start your white paper like this Too many white papers suffer…

Read More