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White Paper World 34: December 14, 2023

This just in: The hottest opportunity for white papers in 2024! Quick tips: 6 easy hacks for ChatGPT [with sample prompts] Bonus tip: A great roundup of AI chatbots Need help with your next white paper? This just in: The hottest opportunity for white papers in 2024! In the coming year, AI will pop up…

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White Paper World 33: November 30, 2023

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Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…

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White Paper World 32: November 15, 2023

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Quick tip: Don’t start your next white paper like this Guest post: AI is like a microwave oven New course: How to use AI to write white papers, plus a special discount November Book Giveaway: What’s your best hack for ChatGPT? Quick tip: Don’t start your white paper like this Too many white papers suffer…

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White Paper World 31: October 26, 2023

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This just in: Results of my AI survey for writers Tools of the trade: How I used AI for this report Quick tip: 5 tricks to avoid spooking prospects This just in: Results of my AI survey for writers I recently took a survey of writers, with the goal to see how people in my…

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White Paper World 30: October 12, 2023

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Quick tip: Cook up your titles like lasagna Rant: AI stole my book! September Book Winner: Donna Batchelor Quick tip: Cook up your titles like lasagna A mouth-watering serving of lasagna contains three essential ingredients. And so does my favorite format for a white paper title. For lasagna, those three key parts are: Melted cheese…

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White Paper World 26: July 27, 2023

AI survey book giveaway: We have another winner! Quick tip: Do footnotes the Chicago way Checklist: 12 things writers can do that AI can’t AI survey book giveaway: We have another winner! Valicia Burke-France is a trained epidemiologist and healthcare educator with a PhD in biology who writes for medical and femtech companies. Originally from…

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White Paper World 25, July 12, 2023

AI survey book giveaway: We have another winner! Quick tip: Just flip it! This just in: Best practices for prompting AI More from me: New interview, new podcast AI survey book giveaway: We have another winner, this time an AI Enthusiast! Colm O’Regan is a former scientist who’s worked in labs in four countries, now…

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White Paper World 24: June 22, 2023

AI Survey and Big Book Giveaway: We have a winner! Quick tip: Format for the screen, not the page Fresh content: White papers and… home-brewed beer?! AI Survey and Big Book Giveaway I was distracted this month by a big deadline for a white paper. I got a first draft in, but I was thinking:…

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White papers and… making your own beer?!

At first glance, white papers and home brewing don’t have much in common. But there are some surprising similarities. To start, consider the clear, sparkling style of a well-written white paper. Doesn’t that remind you a lot of the crisp, refreshing taste of an ice-cold beer? Beyond that, here are five more parallels between creating…

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