Skip to content

Master the art of white paper writing with these top 10 tips!

I’ve worked on 325 white papers over 25 years, and I’ve learned what works—and what doesn’t. Now, I’m sharing my top 10 techniques in a special tipsheet, all to help you create better white papers. Imagine your satisfaction at hearing: —”This is our best white paper ever!” —”We’re getting more leads than we  expected!” —”When can…

Read More

White Paper World 48: September 27, 2024

White Paper World logo Feb-2024

Quick tip: Think outside the list This just in: The enshittification of everything What I’m reading: The Canceling of the American Mind 6.5-minute read. 11-minute listen: Quick tip: Think outside the list 2-minute read. In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes recasting a…

Read More

20 top tips for white paper designers

white paper design spelled out in wooden letters

First time ever designing a white paper? You can make that a smash hit or a total flop. It’s as simple as that. White paper readers don’t demand anything fancy. They just want a document that’s easy to scan, easy to read, and professional. If you give them that, they’ll likely scan it to pick…

Read More

How can I help with your next white paper?

white paper ? to !

Whether you’re a B2B marketer or a content writer, you can benefit from my experience. I’ve learned a lot, working on white papers for clients all over the world. Now you can get my help with your next project… avoid all the common pitfalls… and publish a white paper that gets results.  My unique services…

Read More

11 ways to grab attention with a white paper

What are some tips and tricks for grabbing a reader’s attention with a white paper? I recently answered that question on Quora.  There are many things you can do to help get a white paper noticed, ranging from the cover to the structure to how you write the content. Here’s a more detailed answer, expanded…

Read More

Worst. White. Paper. Ever.

While researching white papers over the past 20 years, I’ve seen a lot of dreck. Analyzing all those poor examples helped me identify what I call the “worst practices” of these documents. And I’m amazed to report—more than six years since I first encountered it—that one white paper is still the worst I’ve ever seen. Click the cover to…

Read More

Why you should include video in your next white paper

There is a good reason to include video in your next white paper. Your white paper reader is changing. Today’s decision-makers are pressed for time and attention. Like all of us, they’re distracted by social media, e-mail, workday interruptions, and way too much content coming their way. They also face meetings, reports to write, decisions to make. The result is…

Read More