White Paper Reviews
Master the art of white paper writing with these top 10 tips!
I’ve worked on 325 white papers over 25 years, and I’ve learned what works—and what doesn’t. Now, I’m sharing my top 10 techniques in a special tipsheet, all to help you create better white papers. Imagine your satisfaction at hearing: —”This is our best white paper ever!” —”We’re getting more leads than we expected!” —”When can…
Read MoreQuick tip: Position your white paper draft for reviewers
Did you ever get a big PDF in your Inbox with a terse note asking, “What do you think?” What do I think? I’m think I’m busy. I think I already have more than enough things to think about. I think I want you to go away and stop bothering me. Sending your reviewers your…
Read MoreQuick tip: Read your draft to your SMEs
Did you ever work with a SME who kept putting off reviewing a white paper draft? Maybe English wasn’t their first language. Or maybe they weren’t sure how to express their comments on your draft. But they were too embarrassed to admit it. Here’s a smart way around that: 1. Schedule a meeting or Zoom,…
Read MoreWhite Paper World 16: February 9, 2023
Fresh content: White papers and… Harry Potter?! Quick tip: Read a draft to your reviewers New service: Get a video review of your white paper! January book winner: Redante Asuncion-Reed Fresh content: White papers and… Harry Potter?! When my dear wife, Angie Gallop, faced a health crisis a couple years ago, our family dove into…
Read MoreQuick tip: Read a draft to your reviewers
Did you ever work with a SME who kept putting off reviewing a white paper draft? Maybe English wasn’t their first language. Or maybe they weren’t sure how to express their comments on your draft. But they were too embarrassed to admit it. Here’s a smart way around that: 1. Schedule a meeting or Zoom,…
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