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White Paper World 37: February 16, 2024

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Listen up: Now there’s audio! Quick tip: 3 steps to a stronger title [with example] This just in: 6 out of 10 B2B marketers use white papers, again Help with your next white paper: Get a blueprint! Listen up: Now there’s audio! 1 minute read. 1 minute listen.   Drum roll, please! You can now…

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White Paper World 36: February 1, 2024

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Quick tip: Don’t say “once every xx seconds…” Great book: How to Lie with Statistics February Book Giveaway: Send me a shoddy statistic! Need help with your next white paper? Quick tip: Don’t say “once every xx seconds…” I’ve been researching suicide lately. Don’t worry; I’m not thinking about doing myself in. It’s for a…

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White Paper World 35: January 12, 2024

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This just in: Plain language rules, even in healthcare Quick tip: To find the gem, wash away the muck Big idea: Let’s get rid of the sales funnel Need help with your next white paper? This just in: Plain language rules in healthcare (and every other sector) A recent study found that 4 out of…

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White Paper World 34: December 14, 2023

This just in: The hottest opportunity for white papers in 2024! Quick tips: 6 easy hacks for ChatGPT [with sample prompts] Bonus tip: A great roundup of AI chatbots Need help with your next white paper? This just in: The hottest opportunity for white papers in 2024! In the coming year, AI will pop up…

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White Paper World 33: November 30, 2023

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Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…

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White Paper World 32: November 15, 2023

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Quick tip: Don’t start your next white paper like this Guest post: AI is like a microwave oven New course: How to use AI to write white papers, plus a special discount November Book Giveaway: What’s your best hack for ChatGPT? Quick tip: Don’t start your white paper like this Too many white papers suffer…

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White Paper World 31: October 26, 2023

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This just in: Results of my AI survey for writers Tools of the trade: How I used AI for this report Quick tip: 5 tricks to avoid spooking prospects This just in: Results of my AI survey for writers I recently took a survey of writers, with the goal to see how people in my…

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White Paper World 30: October 12, 2023

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Quick tip: Cook up your titles like lasagna Rant: AI stole my book! September Book Winner: Donna Batchelor Quick tip: Cook up your titles like lasagna A mouth-watering serving of lasagna contains three essential ingredients. And so does my favorite format for a white paper title. For lasagna, those three key parts are: Melted cheese…

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White Paper World 29: September 28, 202

This just in: My latest white paper Quick tip: Check quotes with your sources September Book Giveaway: Spot the goof-ups in my white paper What I’m reading: Percy Jackson! This just in: A new white paper I wrote The Linux Foundation just published a white paper I wrote on the mobile sector, where two Big…

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White Paper World 28: September 14, 2023

This just in: My latest article on AI for writers Quick tip: Do your own interviews Pet peeve: Tweets pasted in articles AI Survey Book Giveaway: Another winner! Big Idea: AI should pay residuals This just in: My latest article on AI for writers Three writers walk into a bar: one loves AI, one hates…

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