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White Paper World, July 2022

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A newsletter for B2B writers and marketers keen to learn more about white papers Issue 6 • July 2022 Fresh content: White papers and… backgammon?! Quick tip: My secret weapon for “writing” white papers What I’m reading: Another fine book by Bob Bly Just for fun: Amaaazing dinosaurs Fresh content: White papers and… backgammon?! Believe…

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White Paper World, June 23, 2022

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 A regular newsletter for B2B writers and marketers keen to learn more about white papers Issue 5 • June 23, 2022 This just in: 2022 AWAI White Paper Spec Challenge Winner Quick tip: On your white paper cover, show pictures of people Design corner: Do you like my new font? Just for fun: 7 Wordle…

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White Paper World, June 2, 2022

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A newsletter for B2B writers and marketers keen to know more about white papers Issue 4 • June 2, 2022 Fresh content: How is creating a white paper like baking a blueberry pie? Quick tip: Don’t make your readers do this! This just in: A new metaphor for mashups? Fresh content: How is creating a white paper like…

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White Paper World, April 2022

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A newsletter for B2B writers and marketers keen to know more about white papers Issue 3 • April 2022 Fresh content: Updated White Paper FAQ This just in: NetLine’s 2022 State of B2B Content Consumption This just in 2: 20 years of Googling “white papers” Tools of the trade: An app to test white paper ideas Great fails…

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White Paper World, March 2022

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A newsletter for B2B writers and marketers keen to know more about white papers Issue 2 • March 2022 Fresh content: So you have to write a white paper… Quick tip: Name your white papers right This just in: For 10 years running, 6 out of 10 marketers used white papers Tools of the trade: A new product…

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White Paper World, February 2022

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A newsletter for B2B writers and marketers keen to know more about white papers Issue 1 • February 2022 Fresh content: White papers and… renovating a bathroom?! Quick tip: Move up your executive summary Tools of the trade: White Paper Mastery 2022—limited-time enrollment The White Paper Review: New show launched on YouTube Just for fun: What writer-sign are…

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