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White Paper World, November 23, 2022

A newsletter for B2B writers and marketers keen to learn more about white papers Issue 13 • November 23, 2022 Fresh content: Tools of the trade, all in one place Quick tip: Don’t cross the red line Tools of the trade: Rate your headlines for originality and SEO What I’m thankful for: Great books! Just…

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White Paper World, November 10, 2022

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A newsletter for B2B writers and marketers keen to learn more about white papers Issue 12 • November 10, 2022 Fresh content: Let’s deconstruct a numbered list Quick tip: Case studies and white papers Holiday shopping: Writers love books! Just for fun: October book winner Fresh content: Let’s deconstruct a numbered list I recently came…

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White Paper World, October 27, 2022

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A newsletter for B2B writers and marketers keen to learn more about white papers Issue 11 • October 27, 2022 Classic content: White papers and… Halloween?! Quick tip: Don’t ask dumb questions This just in: Where do you find clients, again? October Book Giveaway: Writers, level up your marketing! Classic content: White papers and… Halloween?!…

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White Paper World, October 12, 2022

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  A regular newsletter for B2B writers and marketers keen to learn more about white papers Issue 10 • October 12, 2022 Fresh content: Fix a draft that’s too long or too short Quick tip: Pick your idea the way Goldilocks does Just for fun: September Book Contest winner Fresh content: Fix a draft that’s…

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White Paper World, September 28, 2022

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A newsletter for B2B writers and marketers keen to learn more about white papers Issue 9 • September 28, 2022 Quick tip: Push your listicles to the top Fresh content: 5 reasons why writers should learn about rhetoric What I’m reading: Farnsworth’s Classical English Rhetoric September Book Giveaway: Name that device! Quick tip: Push your listicles…

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White Paper World, September 14, 2022

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A regular newsletter for B2B writers and marketers keen to learn more about white papers Issue 8 • September 14, 2022 Fresh content: A tale of four white papers Quick Tip: Three keys to better writing Tools of the trade: One-stop word research Just for fun: My favorite joke Fresh content: A tale of four…

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White Paper World, August 2022

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A regular newsletter for B2B writers and marketers keen to learn more about white papers Issue 7 • August 2022 Fresh content: New episode of The White Paper Review This just in: How to write an exceptional white paper from CMI Quick tip: Teach, don’t preach What I’m reading: White Papers For Dummies?! Just for fun:…

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White Paper World, July 2022

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A newsletter for B2B writers and marketers keen to learn more about white papers Issue 6 • July 2022 Fresh content: White papers and… backgammon?! Quick tip: My secret weapon for “writing” white papers What I’m reading: Another fine book by Bob Bly Just for fun: Amaaazing dinosaurs Fresh content: White papers and… backgammon?! Believe…

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White Paper World, June 23, 2022

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 A regular newsletter for B2B writers and marketers keen to learn more about white papers Issue 5 • June 23, 2022 This just in: 2022 AWAI White Paper Spec Challenge Winner Quick tip: On your white paper cover, show pictures of people Design corner: Do you like my new font? Just for fun: 7 Wordle…

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White Paper World, June 2, 2022

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A newsletter for B2B writers and marketers keen to know more about white papers Issue 4 • June 2, 2022 Fresh content: How is creating a white paper like baking a blueberry pie? Quick tip: Don’t make your readers do this! This just in: A new metaphor for mashups? Fresh content: How is creating a white paper like…

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