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Quick tip: To create a strong white paper, take a position! This just in: AI stole my book, again Inside That White Paper Studio I’m moving to Substack Quick tip: To create a strong white paper, take a position! 2-minute read. Great gobs of muck are piling up everywhere online: blog posts, emails, and comments…

Quick tip: Get to know your designer This just in: Help deciding when to use AI What I’m reading: Sh@dy Charac†ers by Ke!th H*uston Coming soon: That White Paper Studio Read in 9 minutes. Listen in 15:45 minutes:   Quick tip: Get to know your designer 3-minute read. When you’re working with a designer, do…

Quick tip: How to turn off CoPilot in Word How to: In a problem/solution, cover what people already tried Slick or ick? Opinion from our design critique winner February book winner: Across two cultures with Rachel Lambert Read in 11 minutes. Listen in 17.5 minutes: Quick tip: How to turn off Copilot in Word 2-minute…

Quick tip: 6 reasons to use “styles” in your white papers This just in: Save your web sources, in case they disappear How to: Use the Wayback Machine February book giveaway: Is this report slick… or ick? Listen to this issue in 19 minutes here: Quick tip: 6 reasons to use “styles” in your white…

Quick tip: Turn the tables on your competitors This just in: How marketers use AI [survey] Preview: My hunt for the earliest white paper Read in 5 minutes. Listen in 13:30 minutes:   Quick tip: Turn the tables on your competitors 2.5-minute read. When you’re up against stiff competition, how can you make your product’s…

Quick tip: To review a draft, change your mindset This just in: White papers trending in 12 fields! How to: Revise a white paper with AI Coming in 2025: Past, present, and future white papers Read in 7 minutes. Listen in 12.5 minutes: Quick tip: To review a draft, change your mindset 1-minute read.  Here’s…

Quick tip: Don’t rush a white paper late in December This just in: How many B2B marketers use white papers? This just out: New episode of The White Paper Review 325 white papers. 25 years. Top 10 tips A book for the holidays Read this issue in 6 minutes. Listen to this issue in 11…

This just in: Don’t assume readers respect consultants Quick tip: How to create 14 touchpoints from a single white paper Mini-profile: Meet Zachary Hyde, copywriter Just for fun: Keep calm and carry on puzzling Get your tipsheet: 325 white papers. 25 years. 10 essential tips Read this issue in 8 minutes. Listen in 16 minutes:…

Welcome to special issue #50! This just in: Top 10 tips for subscribers only Viewpoint: Looking back, looking ahead Special thanks department Vox pop: What people say about White Paper World Read this issue in 7 minutes. Listen to this issue in 7.5 minutes:   This just in: Top 10 tips for subscribers only 2-minute…