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White Paper World 42: June 14, 2024

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Quick tip: Use AI for tech support Big idea: How to de-position the competition [includes case studies] Just for fun: All the papers of the rainbow 3 minute read. 18:30 minute listen (includes Big Idea): Quick tip: Use AI for tech support 1:15 minute read Do you ever have software headaches? Or some new gadget…

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White Paper World 41: May 9, 2024

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Quick tip: Get to the point Fresh content: White papers and… pickleball?! April Book Winner: Alison Bell Ashley Just for fun: How to catch a big wave Listen to the audio of this issue in about 18 minutes: Quick tip: Get to the point 1 minute read. NO ONE IS WAITING ON THE EDGE OF…

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White Paper World 40: April 25, 2024

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Shun the TIONs: Part deux Guest tip: Excise the IZEs! Mini-review: The Elements of Technical Writing This just in: Netline 2024 report on B2B content Book Giveaway Extended: I want some more bad advice! Listen to this issue in 8.5 minutes:   Shun the TIONs: Part deux My Quick Tip in the last issue advised…

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White Paper World 39: April 12, 2024

Quick tip: Shun the TIONs! Still relevant: My 2014 interview in Huffington Post [with samples] Still irrelevant: Some poor advice on white papers April Book Giveaway: Send me bad advice Listen to this edition (10 minutes total): Quick tip: Shun the TIONs! 2.5 minute read. 3.5 minute listen.  I see them all across the nation,…

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White Paper World 38: March 22, 2024

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Quick tip: Here’s how to handle LSD Fresh content: White papers and… the Greek gods?! March book winner: Erica Vega Marketing Warfare and fabulous flanking Remembering John Gallop Click here to listen to this entire issue, 16:15 minutes Quick tip: Here’s how to handle LSD 3 minute read. 3:15 minute listen. No, this isn’t advice…

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White Paper World 37: February 16, 2024

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Listen up: Now there’s audio! Quick tip: 3 steps to a stronger title [with example] This just in: 6 out of 10 B2B marketers use white papers, again Help with your next white paper: Get a blueprint! Listen up: Now there’s audio! 1 minute read. 1 minute listen.   Drum roll, please! You can now…

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White Paper World 36: February 1, 2024

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Quick tip: Don’t say “once every xx seconds…” Great book: How to Lie with Statistics February Book Giveaway: Send me a shoddy statistic! Need help with your next white paper? Quick tip: Don’t say “once every xx seconds…” I’ve been researching suicide lately. Don’t worry; I’m not thinking about doing myself in. It’s for a…

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White Paper World 35: January 12, 2024

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This just in: Plain language rules, even in healthcare Quick tip: To find the gem, wash away the muck Big idea: Let’s get rid of the sales funnel Need help with your next white paper? This just in: Plain language rules in healthcare (and every other sector) A recent study found that 4 out of…

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White Paper World 34: December 14, 2023

This just in: The hottest opportunity for white papers in 2024! Quick tips: 6 easy hacks for ChatGPT [with sample prompts] Bonus tip: A great roundup of AI chatbots Need help with your next white paper? This just in: The hottest opportunity for white papers in 2024! In the coming year, AI will pop up…

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White Paper World 33: November 30, 2023

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Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…

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