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White Paper World 54: February 4, 2025

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Quick tip: Turn the tables on your competitors This just in: How marketers use AI [survey] Preview: My hunt for the earliest white paper Read in 5 minutes. Listen in 13:30 minutes:   Quick tip: Turn the tables on your competitors 2.5-minute read. When you’re up against stiff competition, how can you make your product’s…

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White Paper World 53: January 16, 2025

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Quick tip: To review a draft, change your mindset This just in: White papers trending in 12 fields! How to: Revise a white paper with AI Coming in 2025: Past, present, and future white papers Read in 7 minutes. Listen in 12.5 minutes: Quick tip: To review a draft, change your mindset 1-minute read.  Here’s…

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White Paper World 52: December 12, 2024

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Quick tip: Don’t rush a white paper late in December This just in: How many B2B marketers use white papers? This just out: New episode of The White Paper Review 325 white papers. 25 years. Top 10 tips A book for the holidays Read this issue in 6 minutes. Listen to this issue in 11…

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White Paper World 51: November 7, 2024

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This just in: Don’t assume readers respect consultants Quick tip: How to create 14 touchpoints from a single white paper Mini-profile: Meet Zachary Hyde, copywriter Just for fun: Keep calm and carry on puzzling Get your tipsheet: 325 white papers. 25 years. 10 essential tips Read this issue in 8 minutes. Listen in 16 minutes:…

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White Paper World 50: October 24, 2024

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Welcome to special issue #50! This just in: Top 10 tips for subscribers only Viewpoint: Looking back, looking ahead Special thanks department Vox pop: What people say about White Paper World Read this issue in 7 minutes. Listen to this issue in 7.5 minutes:   This just in: Top 10 tips for subscribers only 2-minute…

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White Paper World 49: October 10, 2024

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Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…

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White Paper World 48: September 27, 2024

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Quick tip: Think outside the list This just in: The enshittification of everything What I’m reading: The Canceling of the American Mind 6.5-minute read. 11-minute listen: Quick tip: Think outside the list 2-minute read. In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes recasting a…

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White Paper World 47: September 12, 2024

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Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen:   Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…

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White Paper World 46: August 22, 2024

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Quick tip: How to write better lists You asked: Do white papers work in B2C? White paper sample: An excellent B2C guide Meet the author: Helen McCrone 9:30 minute read. 17:14 minute listen:   Quick tip: How to write better lists 3 minute read. Every white paper includes a list or two. No wonder. They…

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White Paper World 45: August 7, 2024

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Quick tip: Don’t go mobile-first for white papers Buyer beware: Would you sign this contract? July book winner: Karl Fort Read in 7 minutes. Listen in 13:39 minutes: Quick tip: Don’t go mobile-first for white papers 2 minute read For years, we’ve heard that everything online should be mobile-first. But I don’t believe this applies…

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