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2022 White Paper Spec Challenge Winner

I just taught another session of the AWAI White Paper Mastery and Certification Program. And I’m delighted to announce the winner of the $5K White Paper Spec Challenge. Out of 72 papers submitted, the very best was done by Jennifer Koppelman. Meet Jennifer Koppelman Originally from Illinois, Jennifer’s family moved near Phoenix when she was 9.…

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This just in: A new metaphor for white paper mashups

vanilla, chocolate, and strawberry ice cream to represent the 3 flavours of white papers

More than 10 years ago, I came up with the three flavors of white papers: Vanilla for an old school product backgrounder Strawberry for a light-and-lively listicle Chocolate for an industry problem/solution It’s a practical, memorable, sticky idea that has spread far and wide. (Many people arrive in my classes keen to hear all about…

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