Subscribe to White Paper World
I worked on 323 white papers over 25 years, and I learned what works (and what doesn’t).
To help share my knowledge, I published 50+ issues of my newsletter on this site.
As of September 2025, I’m now posting my quick tips and insights on Substack.
And I post when I have something useful to say—not to meet some editorial calendar.
You won’t get spammed, nagged, or drowned in fluff. Just the occasional insight or resource that’s genuinely worth your time.
Why subscribe?
- Practical advice from the world’s leading expert on white papers
- Quick tips you can apply on your next project
- Insights and samples from the real world, including AI
- A no-pressure pace that respects your inbox
What readers say about White Paper World…
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“I love your newsletter. You are the consummate expert in all things that make white papers produce stellar results.” —Robert W. Bly, veteran copywriter and author |
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| “I’m enjoying your newsletters—so much personality and great guidance. ” —Pam Foster, Learning Chief, AWAI |
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“Gordon, thanks for the timely tip. I used it on an enormous project today.” —John W McCoy, B2B copywriter |
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| “You pack so much useful information into each issue. It’s like having a little chat with you every couple of weeks!” —Erika Cuccaro, web writer for nonprofits |
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