Master the art of white paper writing with these top 10 tips!

I’ve worked on 325 white papers over 25 years, and I’ve learned what works—and what doesn’t.

Now, I’m sharing my top 10 techniques in a special tipsheet, all to help you create better white papers.

Imagine your satisfaction at hearing:

—”This is our best white paper ever!”

—”We’re getting more leads than we  expected!”

—”When can you start on the next one?”

With these practical tips and proven strategies, you’ll be on your way to creating white papers that engage and persuade your B2B prospects better than ever.

What’s inside?

• The biggest blunder you can make in a white paper, and how to avoid it
• 3 simple questions you must ask to target your ideal reader
• 5 proven formats for titles that grab your readers’ attention
• 3 sure-fire ways to make your writing better

And much more. Plus, each tip links to hand-picked articles from my website to give you even more in-depth advice.

Here’s my promise: If you follow these tips consistently, your next white paper will be far more engaging and persuasive.

Get your free tipsheet now!

My privacy policy: I will not sell, trade, or give your contact info to anyone else. 

And the tips just keep on coming!

On top of your free tipsheet, I’ll send you a fresh set of tips, insights, and strategies once or twice a month.

You can read (or listen to) White Paper World in 10 or 15 minutes.

That’s like spending one coffee break to get fabulous practical tips and advice that will make a world of difference in your next white paper.

Here’s what people say about White Paper World…

	“I love your newsletter. You are the consummate expert in all things that make white papers produce stellar results.” —Robert W. Bly, veteran copywriter and author
“I’m enjoying your newsletters—so much personality and great guidance. ” —Pam Foster, Learning Chief, AWAI
	“Gordon, thanks for the timely tip. I used it on an enormous project today.” —John W McCoy, B2B copywriter
“You pack so much useful information into each issue. It’s like having a little chat with you every couple of weeks!” —Erika Cuccaro, web writer for nonprofits
	“I rarely have time for newsletters, but I always take time for  yours. I learn something important every time.” —Anne Sueko Coyle, non-profit executive director

Don’t miss out on your chance to master B2B white papers: Join the “white paper insiders” today!