My story: That White Paper Guy

My work credentials

• Worked on 323 white papers since 1997
• Wrote hundreds of case studies
• Did 1,000 magazine articles for everyone from accountants to woodworkers
• Edited the leading newsletter for software executives, SoftwareCEO
• Wrote dozens of technical manuals on software and hardware
• Taught technical and marketing writing at two universities
• Gave 100+ workshops and webinars on professional writing
• Delivered in-house training to firms like Cisco, Ericsson, and Sprint

My awards and accolades

• Called “the world’s top white paper expert” by B2B expert Steve Slaunwhite
• Called “the reigning guru of white papers” by author Peter Bowerman
• White Papers For Dummies earned 60+ 5-star reviews on Amazon
• Won 14 awards from Society for Technical Communication (STC)
• Named 2019 Copywriter of the Year by the AWAI

From startup to acquisition

Unlike most copywriters, I have been a B2B marketing manager.

I served as VP Marketing for a successful software startup; in three years, I helped grow revenues from $250,000 to $14 million.

Using white papers helped us “eat the lunch” of much larger competitors.

Then I helped write the business plan and do the slide deck we used to sell the company at a good valuation.

Not many writers have been through the whole cycle, from startup to acquisition. But I have.

My passion for excellence

With all the noise in the market, it’s not enough for a white paper to be “okay.”

Your white paper should be great.

But most white papers are not nearly as engaging or persuasive as they could be. I think that’s a shame.

For more than 25 years, I’ve helped B2B companies turn that around.

I’ve done research, written articles, published the definitive book, and made dozens of presentations to B2B copywriters and marketers.

And slowly, I think white papers have been getting better.

How I can still help

Now that I'm in my 70s, I've stepped back from doing much writing for clients.

But I can still plan a white paper to help get your project off on the right foot.

I can revise a draft white paper that you're not happy with.

And if you're stuck with a big project that seems out of control, maybe all you need is a little guidance. Maybe all you need is a white paper whisperer.

Let's keep on making white papers better.

 

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