About That White Paper Guy
325 white papers. 25 years. One focus.
Hi, I’m Gordon Graham aka That White Paper Guy.
I’m an award-winning writer with a versatile background.
I’ve written for household names like 3M, Epson, Google, and Verizon… plus many smaller companies with big ideas.
I got my start in journalism, writing for print newspapers and magazines.
I also edited science books and wrote dozens of technical manuals and many newsletters.
Here’s my story.
My work credentials
- Worked on 325 white papers since 1999
- Wrote scores of case studies for companies including Google and Intuit
- Did 1,000 magazine articles for everyone from accountants to woodworkers
- Edited the leading newsletter for software executives, SoftwareCEO.com
- Wrote dozens of technical manuals on software and hardware
- Gave 100+ workshops and webinars on professional writing
- Taught writing at two universities and in-house at firms including Cisco, Ericsson, and Sprint
My awards and accolades
- Called “the world’s top white paper expert” by B2B expert Steve Slaunwhite
- Called “the reigning guru of white papers” by author Peter Bowerman
- White Papers For Dummies earned 60+ 5-star reviews on Amazon
- Won 14 awards from the Society for Technical Communication (STC)
- Named AWAI 2019 Copywriter of the Year
My journey from startup to acquisition
Unlike most writers, I know first-hand the pressures of being a B2B marketing manager.
I served as VP Marketing for a successful software startup; in three years, I helped grow revenues from $250,000 to $14 million.
Using white papers enabled us to “eat the lunch” of much larger competitors.
Then I helped write the business plan and do the slide deck used to sell the company at a good valuation.
Not many writers have been through that whole cycle, from startup to acquisition.
My passion for excellence
To get noticed, a white paper has to be more than “okay.”
Your white paper has to be great.
But most white papers are not as engaging or persuasive as they could be. I think that’s a shame.
For 25 years, I’ve helped B2B companies turn that around.
I’ve done research, written a stream of articles, published the leading book on the subject, and made scores of presentations to creative professionals on how to make white papers better.
My fresh challenge
These days, I’m moving on to a fresh challenge: Building tools, templates, and training to package my knowledge.
I’m working with AI to discover how to create white papers faster and easier than ever.
And I still do white paper planning and revising drafts where I can add a lot of value.
To talk about your next project, e-mail me at Gordon at ThatWhitePaperGuy.com
Let’s keep on making great white papers!
That White Paper Guy, as seen in
