Posts Tagged ‘B2B marketing’
When NOT to use a white paper
I believe white papers are the most powerful form of content any B2B company can produce. But there are times when using a white paper may not be the best choice to reach an audience. Whether you’re a white paper copywriter or a B2B marketer, remember that a white paper may not work well in any of these situations:…
Read MoreWhere to find stock photos for white papers and B2B marketing
At That White Paper Guy, we really like using stock photos, both in white papers and in our social media. When you find realistic-looking stock photos, they can retain readers who would otherwise be put off by a wall of gray text. To help you make your content more interesting, we’ve done some research on the…
Read More