Posts Tagged ‘bad white paper’
How to do a white paper makeover and make every page count
I just downloaded a white paper that’s almost two-thirds overhead?! Can you believe it: 7 out of 11 pages are the “wrapper” around the content. Every white paper needs some overhead, just like a sandwich needs two pieces of bread to hold it together. But when this counts for nearly two-thirds of a white paper,…
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