Quick tip: Don’t rush a white paper late in December
Around mid-December every year, several prospects ask if I can finish a white paper before the New Year. I say, “Not very likely. Why the rush?” Then they sheepishly tell me. Sometimes it’s their bonus Their editorial calendar called for four white papers for the year, but they only did three. If they don’t do…
Read MoreWhite Paper World 52: December 12, 2024
Quick tip: Don’t rush a white paper late in December This just in: How many B2B marketers use white papers? This just out: New episode of The White Paper Review 325 white papers. 25 years. Top 10 tips A book for the holidays Read this issue in 6 minutes. Listen to this issue in 11…
Read MoreRecommended books on white papers (and everything else)
Here are the books I highly recommend for any B2B writer or marketer. My favorite books give me so much: Quick reference as I work Smart guidance on issues of style or format A shot of inspiration when I need it most I keep all these titles within easy reach on my bookshelves. And I…
Read MoreThe White Paper Review: Catch all the episodes here!
The YouTube show that asks the burning question: Is this white paper any good? Presented by two writers who care intensely about white papers: content writer Brian Boys + Gordon Graham, That White Paper Guy. In every episode, we look at one white paper we think has a lot to offer and another we think…
Read MoreGuest post: How to create 14 touchpoints from a single white paper
by Zachary Hyde, copywriter 2-minute read. Does your company think doing a white paper means dressing up a sales pitch with a pretty design and throwing it on your website? You’ll never generate an acceptable ROI that way. And you’ll be tempted to say, “We tried white papers, but they don’t work for us.” The…
Read MoreWhite Paper World 51: November 7, 2024
This just in: Don’t assume readers respect consultants Quick tip: How to create 14 touchpoints from a single white paper Mini-profile: Meet Zachary Hyde, copywriter Just for fun: Keep calm and carry on puzzling Get your tipsheet: 325 white papers. 25 years. 10 essential tips Read this issue in 8 minutes. Listen in 16 minutes:…
Read MoreQuick tip: 14 touchpoints from one white paper [guest tip from Zachary Hyde]
Does your company think doing a white paper means dressing up a sales pitch with a pretty design and throwing it on your website? You’ll never generate any acceptable ROI that way. And you’ll be tempted to say, “We tried white papers, but they don’t work for us.” The problem is, you’re doing it wrong.…
Read MoreThis just in: Most executives think big consulting firms are “no help at all”
A new survey shows most UK executives think big consulting firms are useless. More than 4 out of 5 (87%) executives complained that consultants from big firms like Bain, Boston Computing Group, and McKinsey dish out advice that’s “no help at all.” Now, this survey was commissioned by an upstart competitor, Emergn. So it’s no…
Read MoreUnder construction, but coming soon…
Yes, I’m working on some products. My goal is to package my 25+ years of experience into some helpful products for B2B writers. I would want those to be easy-to-use and cost-effective… the kind of thing any writer could download and start using in 5 minutes… without a bunch of reading and learning… for a…
Read MoreI can help transform your draft white paper from “blah” to “wow”
Do you already have a draft white paper? But you’re not too sure it’s ready? Let me help push that draft from “blah” to “wow! That’s as simple as 1-2-3. Here’s how… 1. I do a deep analysis of your draft I spend hours reading, re-reading, and thinking about your draft. I do some research…
Read More