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Quick Tip: Don’t use shoddy statistics

Man cooking up shoddy statistics on laptop

Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. So please don’t fabricate shoddy statistics out of thin air. If you try to make up a snappy-sounding statistic, you’re taking a huge risk. You’re gambling that: You can get away with deceiving prospects No one will question your sources…

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White Paper World 33: November 30, 2023

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Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…

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White Paper World 32: November 15, 2023

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Quick tip: Don’t start your next white paper like this Guest post: AI is like a microwave oven New course: How to use AI to write white papers, plus a special discount November Book Giveaway: What’s your best hack for ChatGPT? Quick tip: Don’t start your white paper like this Too many white papers suffer…

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Quick tip: Don’t start your white paper like this

white paper writer clearing his throat before he gets down to saying something new

Too many white papers suffer from what I call “throat-clearing.” That’s when a paper begins by repeating something the audience already knows. Consider this example from a white paper from HP: Rapid innovations in Internet and mobile computing technology are drawing many communications, media, and entertainment (ME) companies to expand into profitable new markets to…

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White Paper World 31: October 26, 2023

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This just in: Results of my AI survey for writers Tools of the trade: How I used AI for this report Quick tip: 5 tricks to avoid spooking prospects This just in: Results of my AI survey for writers I recently took a survey of writers, with the goal to see how people in my…

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Do it right: Get a White Paper Blueprint

a blueprint becoming a frame becoming a finished kitchen to signify a white paper blueprint

Would you build a house with no blueprints? Of course not. Would you introduce a new product with no launch plan? Never. Then why should a white paper be any different? But far too often, white papers are started with next-to-no plan. A typical white paper scenario Someone says, “Let’s do a white paper!” And…

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White Paper World 30: October 12, 2023

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Quick tip: Cook up your titles like lasagna Rant: AI stole my book! September Book Winner: Donna Batchelor Quick tip: Cook up your titles like lasagna A mouth-watering serving of lasagna contains three essential ingredients. And so does my favorite format for a white paper title. For lasagna, those three key parts are: Melted cheese…

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Quick tip: Cook up your titles like lasagna

lasagna by DALL-E

Quick tip: Cook up your titles like lasagna A mouth-watering serving of lasagna contains three essential ingredients. And so does my favorite format for a white paper title. For lasagna, those three key parts are: Melted cheese topping that catches the eye. Rich sauce that forms the main body. Noodles that lay the foundation of…

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White Paper World 29: September 28, 202

This just in: My latest white paper Quick tip: Check quotes with your sources September Book Giveaway: Spot the goof-ups in my white paper What I’m reading: Percy Jackson! This just in: A new white paper I wrote The Linux Foundation just published a white paper I wrote on the mobile sector, where two Big…

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