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Will chatbots replace white papers?

chatbot on smartphone against cityscape

You’ve seen them. You’ve used them. Chatbots are everywhere now. And a whole new industry is springing up to write, code, and integrate chatbots into websites. That means loads of opportunities for writers who learn this new format. Nick Usborne, a co-founder of marketing agency Chatbot Forge, is a pioneer in this field who points…

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White papers and… Halloween?!

Halloween and white papers

I was planting skulls in my flowerbed when a raven cawed behind me. Looking up, I surveyed my efforts. Cobwebs. Bats. Candles.   And it struck me like a thunderclap. Getting ready for Halloween is a lot like sponsoring a white paper. And kids dashing house to house looking for goodies are a lot like…

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8 tips for tech writers keen to write white papers

technical writer keen to write white papers

Can technical writers do white papers? If you’re like most tech writers, you’ve watched from the sidelines as your company publishes white papers. Perhaps you’ve been asked to review a white paper or two. So why can’t you write white papers yourself? The truth is, you can. Technical writing makes an excellent background for doing…

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You asked: Where do I find white paper clients?

cartoon of That White Paper Guy circa 1985

“Where do I find white paper clients?” This is the most common question we get asked by new white paper writers. And it’s the toughest to answer because every established writer has a different story about landing their first client. While we’ve shared some tactics in the past, the reality is there’s no guaranteed step-by-step…

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Who do you trust for a white paper source?

newspaper with headline saying Fake News

White paper writers often ask me, “What makes a good source?” Especially in an era of “fake news” and “alternative facts”?! Deliberate falsehoods are spread by many sources today. Those include social media chatbots, agents of foreign governments, clickbait creators, conspiracy theorists—not to mention vendors lying about their products. With all this misinformation, a recent…

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Tips on white paper sources

PROOF stamped on manilla envelope

When you search for white paper sources, any company can claim they’re the best. But finding the evidence to prove that can be tough. Doing research to turn up the right nuggets of proof gives your white paper more authority. Strong evidence strengthens your claims and proves that your white paper is more than one…

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