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Will artificial intelligence replace white paper writers?

Have you seen all the articles about how artificial intelligence (AI) is now doing creative projects? According to some, AI is already busy composing music, making paintings, and writing poetry. And this article in Forbes.com tells how software is now writing content. This type of software even has an acronym: NLG for Natural Language Generation. (And…

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8 reasons to hire a white paper writer who knows your industry

Some say that the best white paper writers are generalists who can write about any topic under the sun. They’ll tell you they can sift through what’s important and what’s not and then explain things in a reader-friendly way. That White Paper Guy (Gordon Graham) is a generalist who has written on dozens of topics.…

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5 things you must know about translating white papers

book and laptop with many flags to symbolize translation

  Do you ever prepare a white paper for readers who use a different language? Here are five important things to take into account whenever you need a white paper translated to another language. #1: Machine translation is unacceptable Why not just have your white paper translated by Google Translate or Microsoft Translator? These are…

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White papers and… the polar vortex?!

photo of Niagara Falls frozen by polar vortex

If you live in the Midwest, the Pacific Northwest or Canada, you probably experienced a tough winter. Snow fell like crazy and the temperatures plummeted. Cars didn’t start, flights and trains were cancelled, meetings were postponed. Even mail wasn’t delivered in some places. Niagara Falls froze over, as shown above. That’s rare. And some notable…

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So you have to write a white paper…

logo for white papers 101 blog posts

Got a white paper project on your hands? But you’re not sure where to begin? Here’s a quick-start guide that explains all the basics, and points to some handy resources to help you avoid the most common pitfalls. Why go back to basics now? We’ve covered some advanced topics recently, so we wanted to change…

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Is it bigger than a breadbox?

Have you ever interviewed a someone who says they have “no metrics” for your case study? Perhaps your source never had to justify their purchase, so they didn’t keep any formal metrics. That means they have no numbers to show how much your offering helped with their business problems… and no numbers you can use in…

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