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White Paper World 44: July 11, 2024

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Quick tip: When a promotion works, do more of it This just in: Don’t tell me you’re honest I told you so: B2B prospects are distracted Book Giveaway Extended: What’s your fav science fiction book? 6 minute read. 12 minute listen:  Quick tip: When a promotion works, do more of it 1 minute read. And…

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White Paper FAQ (Frequently Asked Questions)

When I first started writing white papers 25 years ago, I looked all over for a FAQ. When I couldn’t find one, I decided to write one myself.   Over the years, I’ve kept adding to it, until today when it covers 36 questions. This is undoubtedly the most detailed, most thorough FAQ on white papers…

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You asked: Is copywriting different from content writing?

That’s a great question. Here’s my answer, some lively comments, and some updated comments I posted after musing on this some more. I was fortunate to learn my craft writing for traditional magazines. From 1985 to today, I wrote close to 1,000 magazine articles, mainly about technology, for everyone from accountants to woodworkers. One thing…

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Quick tip: Use AI to make a Mini-Me

Dr Evil and Mini-Me

Remember the Austin Powers spy spoof movies? And the ones where supervillain Dr. Evil had a miniature clone of himself, called Mini-Me? Mini-Me dressed the same, talked the same, and shared many of the same silly tics as Dr. Evil. But he was a whole lot shorter. This is how to think about the executive…

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White Paper World 43: June 27, 2024

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Quick tip: Use AI to make a Mini-Me This just in: AI took their jobs. Now they get paid to make it sound human What I’m reading: The Three-Body Problem June Book Giveaway: Tell me your favorite SF book Need help with your next white paper? 5 minute read. 7 minute listen:   Quick tip: Use…

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White Paper World 42: June 14, 2024

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Quick tip: Use AI for tech support Big idea: How to de-position the competition [includes case studies] Just for fun: All the papers of the rainbow 3 minute read. 18:30 minute listen (includes Big Idea): Quick tip: Use AI for tech support 1:15 minute read Do you ever have software headaches? Or some new gadget…

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Quick tip: Use AI for tech support

robot hand making fist bump with human hand

Quick tip: Use AI for tech support DO YOU EVER HAVE SOFTWARE HEADACHES? Or some new gadget you’re trying to figure out? I know I do. But any writer working from a home office doesn’t have any IT team to call. When we need tech support, we’re often stuck. We can try: Combing through online…

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