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White Paper World 49: October 10, 2024

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Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…

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White Paper World 48: September 27, 2024

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Quick tip: Think outside the list This just in: The enshittification of everything What I’m reading: The Canceling of the American Mind 6.5-minute read. 11-minute listen: Quick tip: Think outside the list 2-minute read. In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes recasting a…

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Quick tip: Think outside the list

an aardvark, a popular mascot for companies that want to game alphabetical listings

In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes redoing a disorganized list as sentences makes it work better. I admit, this doesn’t happen every day. But here’s an example from the real world to show you what I mean. One of my B2B…

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Quick tip: Read your draft to your SMEs

read a white paper out loud

Did you ever work with a SME who kept putting off reviewing a white paper draft? Maybe English wasn’t their first language. Or maybe they weren’t sure how to express their comments on your draft. But they were too embarrassed to admit it. Here’s a smart way around that: 1. Schedule a meeting or Zoom,…

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White Paper World 47: September 12, 2024

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Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen:   Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…

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Quick tip: Make every bullet count

photo of a row of bullets

There’s nothing like a set of bullets to make a list easy to scan. But are your bulleted lists as sharp as they could be? Here are four tips to help make every bullet count. Tip 1: Order bullets for quick scanning It’s obvious how to arrange a set of bullets, right? You put the…

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How AI will affect white paper writers

AI robot reading a white paper with skyscrapers in background

Here’s a question on every white paper writer’s mind: How will AI affect me? 3.5 minute read Will clients still need human writers? Or is the whole white paper business about to go bust? I just came across an intriguing new source for answers. The JobsGPT chatbot estimates how much any job will be changed…

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Quick tip: Fix a draft white paper that’s too short

one draft too short, one just right

So you’ve written a draft white paper, but it’s way too short. Now your reviewers and your sponsor are complaining. Can you expand it? Yes, you can. And here are some practical tips on how. But first, check out these one-page “white papers” What do you think? Are they long enough to be convincing? Or…

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Quick tip: Fix a draft white paper that’s too long

one draft too long, one just right

So you’ve written a draft white paper, but it’s way too long. Now your reviewers and your sponsor are complaining. So can you shorten a draft that’s way too long? Yes, you can. And here are five practical tips how. What’s too long, anyway? Technical people may read a white paper 30 or 40 pages…

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