White Paper World 49: October 10, 2024
Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…
Read MoreWhite Paper World 48: September 27, 2024
Quick tip: Think outside the list This just in: The enshittification of everything What I’m reading: The Canceling of the American Mind 6.5-minute read. 11-minute listen: Quick tip: Think outside the list 2-minute read. In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes recasting a…
Read MoreQuick tip: Think outside the list
In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes redoing a disorganized list as sentences makes it work better. I admit, this doesn’t happen every day. But here’s an example from the real world to show you what I mean. One of my B2B…
Read MoreQuick tip: Read your draft to your SMEs
Did you ever work with a SME who kept putting off reviewing a white paper draft? Maybe English wasn’t their first language. Or maybe they weren’t sure how to express their comments on your draft. But they were too embarrassed to admit it. Here’s a smart way around that: 1. Schedule a meeting or Zoom,…
Read MoreWhite Paper World 47: September 12, 2024
Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen: Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…
Read MoreQuick tip: Make every bullet count
There’s nothing like a set of bullets to make a list easy to scan. But are your bulleted lists as sharp as they could be? Here are four tips to help make every bullet count. Tip 1: Order bullets for quick scanning It’s obvious how to arrange a set of bullets, right? You put the…
Read MoreHow AI will affect white paper writers
Here’s a question on every white paper writer’s mind: How will AI affect me? 3.5 minute read Will clients still need human writers? Or is the whole white paper business about to go bust? I just came across an intriguing new source for answers. The JobsGPT chatbot estimates how much any job will be changed…
Read MoreQuick tip: Fix a draft white paper that’s too short
So you’ve written a draft white paper, but it’s way too short. Now your reviewers and your sponsor are complaining. Can you expand it? Yes, you can. And here are some practical tips on how. But first, check out these one-page “white papers” What do you think? Are they long enough to be convincing? Or…
Read MoreQuick tip: Fix a draft white paper that’s too long
So you’ve written a draft white paper, but it’s way too long. Now your reviewers and your sponsor are complaining. So can you shorten a draft that’s way too long? Yes, you can. And here are five practical tips how. What’s too long, anyway? Technical people may read a white paper 30 or 40 pages…
Read MoreWhat ChatGPT says about white papers (updated fall 2024)
Every writer is talking about the ground-breaking AI program, ChatGPT. We’re all wondering whether it means the end of our careers or the start of a new and exciting chapter. So I decided to ask the source. Early in 2023, I interviewed ChatGPT 3.5 on the issues every writer is concerned about: What it can…
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