Skip to content

White Paper World 52: December 12, 2024

White Paper World logo Feb-2024

Quick tip: Don’t rush a white paper late in December This just in: How many B2B marketers use white papers? This just out: New episode of The White Paper Review 325 white papers. 25 years. Top 10 tips A book for the holidays Read this issue in 6 minutes. Listen to this issue in 11…

Read More

The White Paper Review: Catch all the episodes here!

The White Paper Review YouTube show title

The YouTube show that asks the burning question: Is this white paper any good? Presented by two writers who care intensely about white papers: content writer Brian Boys + Gordon Graham, That White Paper Guy. In every episode, we look at one white paper we think has a lot to offer and another we think…

Read More

Quick tip: Make friends with your designer

text "thrown over the wall" from writer to designer

When working with a designer, many writers just “throw their text over the wall.” They never talk to the designer who will work with that text. Yet somehow, they expect the designer to figure out what they want to see. This lack of communication can lead to some awful results, including white papers that are…

Read More

White Paper World 51: November 7, 2024

White Paper World logo Feb-2024

This just in: Don’t assume readers respect consultants Quick tip: How to create 14 touchpoints from a single white paper Mini-profile: Meet Zachary Hyde, copywriter Just for fun: Keep calm and carry on puzzling Get your tipsheet: 325 white papers. 25 years. 10 essential tips Read this issue in 8 minutes. Listen in 16 minutes:…

Read More

Under construction, but coming soon…

Red toolbox to suggest under construction

Yes, I’ve been working on some products. My goal is to package my 25+ years of experience into some helpful products for B2B writers. I would want those to be easy-to-use and cost-effective… the kind of thing any writer could download and start using in 5 minutes… without a bunch of reading and learning… for…

Read More

White Paper World 50: October 24, 2024

White Paper World logo Feb-2024

Welcome to special issue #50! This just in: Top 10 tips for subscribers only Viewpoint: Looking back, looking ahead Special thanks department Vox pop: What people say about White Paper World Read this issue in 7 minutes. Listen to this issue in 7.5 minutes:   This just in: Top 10 tips for subscribers only 2-minute…

Read More