White Paper World 42: June 14, 2024
Quick tip: Use AI for tech support Big idea: How to de-position the competition [includes case studies] Just for fun: All the papers of the rainbow 3 minute read. 18:30 minute listen (includes Big Idea): Quick tip: Use AI for tech support 1:15 minute read Do you ever have software headaches? Or some new gadget…
Read MoreQuick tip: Use AI for tech support
Quick tip: Use AI for tech support Do you ever have software headaches? Or some new gadget you’re trying to figure out? I know I do. But any writer working from a home office doesn’t have any IT team to call. When we need tech support, we’re often stuck. We can try: Combing through online…
Read MoreBig idea: How to de-position your competition [includes case studies]
7 minute read. 12:45 minute listen: Many white papers try to attack the competition. This challenge often falls to the white paper writer, with little guidance from the marketing team. “Show how our solution is better,” they may say. Or something just as vague. But how do you do that? How do you attack a…
Read MoreQuick tip: Get to the point
Did you hesitate before clicking on this tip? Even though it’s labeled “quick”? Then you know just how your white paper readers feel. No one is waiting on the edge of their chair for your white paper to arrive. B2B prospects are busy! They have: Too much to read Too much to think about Too…
Read MoreHow can I help with your next white paper?
Whether you’re a B2B marketer or a content writer, you can benefit from my experience. I’ve learned a lot, working on white papers for clients all over the world. Now you can get my help with your next project… avoid all the common pitfalls… and publish a white paper that gets results. My unique services…
Read MoreWhite Paper World 41: May 9, 2024
Quick tip: Get to the point Fresh content: White papers and… pickleball?! April Book Winner: Alison Bell Ashley Just for fun: How to catch a big wave Listen to the audio of this issue in about 18 minutes: Quick tip: Get to the point 1 minute read. NO ONE IS WAITING ON THE EDGE OF…
Read MoreWhite papers and… pickleball?!
How could any two things be more different? 4-minute read. I MEAN, ONE’s A BUSINESS DOCUMENT and the other’s the fastest-growing sport around. But what if these two really do have something in common? So here’s another in my lighthearted series of unlikely comparisons: six ways white papers are like pickleball. White papers and…
Read MoreWhite Paper World 40: April 25, 2024
Shun the TIONs: Part deux Guest tip: Excise the IZEs! Mini-review: The Elements of Technical Writing This just in: Netline 2024 report on B2B content Book Giveaway Extended: I want some more bad advice! Listen to this issue in 8.5 minutes: Shun the TIONs: Part deux My Quick Tip in the last issue advised…
Read MoreQuick tip: Excise the IZEs! [guest tip from Bob Bly]
The tendency to add IZE to nouns is an old story in English. The practice has been going on for centuries. Apologize was born before 1600, and criticize appeared in Shakespeare’s day. Revolutionize came along before 1800; burglarize first appeared in the 1870s. Edwin Newman, in his book A Civil Tongue, suggests that by adding…
Read MoreQuick tip: Shun the TIONs!
2.5 minute read. 3.5 minute listen. I see them all across the nation, to my total consternation: puffed-up words that end in TION. Too many people play this game of word puffery. You just add TION to any verb, and “poof!” it turns into a noun. But in my book, that’s going in the wrong…
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