5 good reasons to hire an outside white paper writer
You’ve come up with a brilliant idea for a white paper. It’s so good, it will bring tears of joy to the CEO’s eyes when he sees all the leads it produces. But, before you can bask in the glory of your brilliance, you need to get the white paper written. That’s the tricky part.…
Read MoreQuick tip: Don’t use numbers out of context
White papers need solid proof to make their case. So please don’t fabricate shoddy statistics out of thin air. If you try to make up a snappy-sounding statistic, you’re taking a huge risk. You’re gambling that: You can get away with deceiving prospects No one will question your sources or analysis No one will say…
Read MoreWhite Paper World 33: November 30, 2023
Quick Tip: Don’t use shoddy statistics [with example] This just in: Cool GPTs for B2B writers December book giveaway: Tell me about a good book Need help with your next white paper? Quick Tip: Don’t use shoddy statistics White papers need solid proof to make their case. But don’t fabricate shoddy statistics out of thin…
Read MoreWhite Paper World 32: November 15, 2023
Quick tip: Don’t start your next white paper like this Guest post: AI is like a microwave oven New course: How to use AI to write white papers, plus a special discount November Book Giveaway: What’s your best hack for ChatGPT? Quick tip: Don’t start your white paper like this Too many white papers suffer…
Read MoreQuick tip: Don’t start your white paper like this
Too many white papers suffer from what I call “throat-clearing.” That’s when a paper begins by repeating something the audience already knows. Consider this example from a white paper from HP: Rapid innovations in Internet and mobile computing technology are drawing many communications, media, and entertainment (ME) companies to expand into profitable new markets to…
Read MoreWhite Paper World 31: October 26, 2023
This just in: Results of my AI survey for writers Tools of the trade: How I used AI for this report Quick tip: 5 tricks to avoid spooking prospects This just in: Results of my AI survey for writers I recently took a survey of writers, with the goal to see how people in my…
Read MoreDo it right: Get a White Paper Blueprint
Would you build a house with no blueprints? Of course not. Would you introduce a new product with no launch plan? Never. Then why should a white paper be any different? But far too often, white papers are started with next-to-no plan. A typical white paper scenario Someone says, “Let’s do a white paper!” And…
Read MoreWhite Paper World 30: October 12, 2023
Quick tip: Cook up your titles like lasagna Rant: AI stole my book! September Book Winner: Donna Batchelor Quick tip: Cook up your titles like lasagna A mouth-watering serving of lasagna contains three essential ingredients. And so does my favorite format for a white paper title. For lasagna, those three key parts are: Melted cheese…
Read MoreQuick tip: Cook up your titles like lasagna
A mouth-watering serving of lasagna contains three essential ingredients. And so does my favorite format for a white paper title. For lasagna, those three key parts are: Melted cheese topping that catches the eye. Rich sauce that forms the main body. Noodles that lay the foundation of the dish. Miss out on any one, and…
Read MoreWhite Paper World 29: September 28, 202
This just in: My latest white paper Quick tip: Check quotes with your sources September Book Giveaway: Spot the goof-ups in my white paper What I’m reading: Percy Jackson! This just in: A new white paper I wrote The Linux Foundation just published a white paper I wrote on the mobile sector, where two Big…
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