8 reasons to hire a white paper writer who knows your industry
Some say the best white paper writers are generalists who can write about any topic under the sun. They’ll say they can sift through what’s important and what’s not and explain things in a reader-friendly way. That White Paper Guy (Gordon Graham) is a generalist who has written on dozens of topics. But someone with…
Read MoreMarketing Managers: 5 ways to boost content marketing results in the dog days of summer
If you’re like many B2B marketing people, not much happens during the dog days of summer. In North America and Europe, that’s from mid-July to early August… the most coveted weeks for summer vacations. In Australia, school holidays encompass Christmas and New Years, so many people take vacations in December and January. With so many…
Read More5 good reasons to hire an outside white paper writer
You’ve come up with a brilliant idea for a white paper. It’s so good, it will bring tears of joy to the CEO’s eyes when he sees all the leads it produces. But, before you can bask in the glory of your brilliance, you need to get the white paper written. This is the tricky…
Read MoreProtected: Answer Vault
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Read More5 things you must know about translating white papers
Do you ever prepare a white paper for readers who use a different language? Here are five important things to take into account whenever you need a white paper translated to another language. #1: Machine translation is unacceptable Why not just have your white paper translated by Google Translate or Microsoft Translator? These are two…
Read MoreWhite papers and… the polar vortex?!
If you live in the Midwest, the Pacific Northwest or Canada, you probably experienced a tough winter. Snow fell like crazy and the temperatures plummeted. Cars didn’t start, flights and trains were cancelled, meetings were postponed. Even mail wasn’t delivered in some places. Niagara Falls froze over, as shown above. That’s rare. And some notable…
Read More5 questions about branded original research white papers
Ever heard of branded original research? It’s an up-and-coming type of content marketing. To create it, a brand surveys their audience to develop content for prospective customers. And, unlike some space trip to Mars, it’s not far-fetched fiction. Branded original research is a hot format that’s becoming increasingly popular for marketing managers across industries. What…
Read MoreThe most influential white paper in history
Why the Bitcoin white paper is the most influential white paper in history.
Read MoreTop 10 tips for ICO white papers
Every new cryptocurrency needs a white paper on how to explain and promote an ICO. So does every new token having an ITO. Industry experts are saying the era of big-money ICOs may be over, so ICO white papers must be better than ever. By this point, I’ve worked on 10 ICO white papers about…
Read MoreIs it bigger than a breadbox?
Have you ever interviewed a someone who says they have “no metrics” for your case study? Perhaps your source never had to justify their purchase, so they didn’t keep any formal metrics. That means they have no numbers to show how much your offering helped with their business problems… and no numbers you can use in…
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