Recommended books on white papers (and everything else)
Here are the books I highly recommend for any B2B writer or marketer. My favorite books give me so much: Quick reference as I work Smart guidance on issues of style or format A shot of inspiration when I need it most I keep all these titles within easy reach on my bookshelves. And I…
Read MoreThe White Paper Review: Catch all the episodes here!
The YouTube show that asks the burning question: Is this white paper any good? Presented by two writers who care intensely about white papers: content writer Brian Boys + Gordon Graham, That White Paper Guy. In every episode, we look at one white paper we think has a lot to offer and another we think…
Read MoreGuest post: How to create 14 touchpoints from a single white paper
by Zachary Hyde, copywriter 2-minute read. Does your company think doing a white paper means dressing up a sales pitch with a pretty design and throwing it on your website? You’ll never generate an acceptable ROI that way. And you’ll be tempted to say, “We tried white papers, but they don’t work for us.” The…
Read MoreWhite Paper World 51: November 7, 2024
This just in: Don’t assume readers respect consultants Quick tip: How to create 14 touchpoints from a single white paper Mini-profile: Meet Zachary Hyde, copywriter Just for fun: Keep calm and carry on puzzling Get your tipsheet: 325 white papers. 25 years. 10 essential tips Read this issue in 8 minutes. Listen in 16 minutes:…
Read MoreQuick tip: 14 touchpoints from one white paper [guest tip from Zachary Hyde]
Does your company think doing a white paper means dressing up a sales pitch with a pretty design and throwing it on your website? You’ll never generate any acceptable ROI that way. And you’ll be tempted to say, “We tried white papers, but they don’t work for us.” The problem is, you’re doing it wrong.…
Read MoreThis just in: Most executives think big consulting firms are “no help at all”
A new survey shows most UK executives think big consulting firms are useless. More than 4 out of 5 (87%) executives complained that consultants from big firms like Bain, Boston Computing Group, and McKinsey dish out advice that’s “no help at all.” Now, this survey was commissioned by an upstart competitor, Emergn. So it’s no…
Read MoreI can help transform your draft white paper from “blah” to “wow”
Do you already have a draft white paper? But you’re not too sure it’s ready? Let me help push that draft from “blah” to “wow! That’s as simple as 1-2-3. Here’s how… 1. I do a deep analysis of your draft I spend hours reading, re-reading, and thinking about your draft. I do some research…
Read MoreWhite Paper World 50: October 24, 2024
Welcome to special issue #50! This just in: Top 10 tips for subscribers only Viewpoint: Looking back, looking ahead Special thanks department Vox pop: What people say about White Paper World Read this issue in 7 minutes. Listen to this issue in 7.5 minutes: This just in: Top 10 tips for subscribers only 2-minute…
Read MoreQuick tip: Position your white paper draft for reviewers
Did you ever get a big PDF in your Inbox with a terse note asking, “What do you think?” What do I think? I’m think I’m busy. I think I already have more than enough things to think about. I think I want you to go away and stop bothering me. Sending your reviewers your…
Read MoreWhite Paper World 49: October 10, 2024
Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…
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