Quick tip: Check quotes from your sources
When you quote someone, make sure to get their quote right. This is especially important if they’re an ongoing source you want to go back to again. Remember, most business people are not used to being quoted. They’re not spokespeople. They’re not celebrities. So they’re unsure about the process. To reassure a source, here are…
Read MoreWhite Paper World 28: September 14, 2023
This just in: My latest article on AI for writers Quick tip: Do your own interviews Pet peeve: Tweets pasted in articles AI Survey Book Giveaway: Another winner! Big Idea: AI should pay residuals This just in: My latest article on AI for writers Three writers walk into a bar: one loves AI, one hates…
Read More4 ways to evaluate white paper sources
So you’re writing a white paper… And it’s time to cite an expert, define a term, or introduce a proof point. Where do you find a good source? If you’re like most writers, you do a few quick queries with Google and get a list of search results. Then you start scrolling and clicking on…
Read MoreWhite Paper World 27: August 24, 2023
Quick tip: Build your own list of sources This just in: AI is enshittifying the web! AI survey book giveaway: Another winner! Deadline: Take the AI survey before it closes Don’t miss checklist: 12 ways to humanize your content Quick tip: Build your own list of sources How to save time researching your next…
Read MoreQuick tip: Build your own list of sources
Here’s how to save time researching your next white paper. Build your own list of sources you trust, and go to them for insights. I’ve said this before: Don’t start with Google. Now I’m doubling down on that advice. Develop your own list of trusted sources. Don’t rely on Google to find them. This works especially…
Read MoreQuick tip: Do footnotes the Chicago way
So you’re writing a white paper with lots of sources. So you’re writing a white paper with lots of sources. Way to go on doing your research! Now you need footnotes (or endnotes) to cite those sources. But how do you format the pesky things? Just stick in URLs and call it done? Well, I’ve…
Read MoreWhite Paper World 26: July 27, 2023
AI survey book giveaway: We have another winner! Quick tip: Do footnotes the Chicago way Checklist: 12 things writers can do that AI can’t AI survey book giveaway: We have another winner! Valicia Burke-France is a trained epidemiologist and healthcare educator with a PhD in biology who writes for medical and femtech companies. Originally from…
Read MoreWhite Paper World 25, July 12, 2023
AI survey book giveaway: We have another winner! Quick tip: Just flip it! This just in: Best practices for prompting AI More from me: New interview, new podcast AI survey book giveaway: We have another winner, this time an AI Enthusiast! Colm O’Regan is a former scientist who’s worked in labs in four countries, now…
Read MoreWhite Paper World 24: June 22, 2023
AI Survey and Big Book Giveaway: We have a winner! Quick tip: Format for the screen, not the page Fresh content: White papers and… home-brewed beer?! AI Survey and Big Book Giveaway I was distracted this month by a big deadline for a white paper. I got a first draft in, but I was thinking:…
Read MoreQuick tip: Format white papers for the screen, not the page
I’ve seen figures saying 90% of all white papers are viewed on-screen. Yet too many white papers are still formatted like printed books: Long paragraphs of text Skimpy white space Few visual breaks Lots of extra pages at the start Making a white paper like a mini-book is NOT the way to reach busy prospects.…
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