Written a white paper and want to get the word out about it?
Of course, you already did all the basics, right?
You already put it on your website, e-mailed your prospects, told your sales force and notified your channel partners. Right?
You wrote a press release, and extracted two or three blog posts from the white paper content. Right?
You Tweeted and posted to LinkedIn, right?
But what if you don’t have that kind of budget?
Fortunately, there are still lots of sites where you can post a white paper for no cost. Here are the ones we know about, in alphabetical order.
Note that TechRepublic and Ziff Davis are now owned by the same corporation, CBS Interactive. But they still offer a freebie option.
This site claims 300 different topic areas for white papers from technology vendors for IT pros. The site’s name is certainly right on.
You can spend to promote your white paper here, along with big vendors like IBM and SAP. In fact, more than 1,700 tech vendors now use the site.
Happily, it offers a free option as well. Click here to post your white paper to TechRepublic.
This site has been around for years, so it’s a good bet.
A basic posting of a white paper or case study is free (registration required). You can also spend $2,000 to $5,000 on additional promotions.
Plus, it has some plain-speaking advice on white papers that we couldn’t resist reprinting.
“White papers should contain useful information to aid prospective buyers as they go forward in their software evaluation,” it recommends.
“To be a truly effective marketing and sales tool, a white paper should promote credibility; it should approach a problem with objective analysis, uncovering numerous approaches to a problem.
“It should then present a strong argument for the solution presented, allowing the reader to decide based on the information given.”
We couldn’t have said it better ourselves.
Here’s another site where you can spend a lot of money, or get a basic posting of a white paper for no charge. That’s an amazing deal, considering the reach of this site.
TechRepublic claims to hold the Web’s biggest collection of technical white papers, case studies, and webcasts.
For the exposure this site can bring to your white paper, it’s a must.
To post your white paper, scroll down to “Submit a paper” on the right side.
Buyer beware: Web-based offers change without notice. We visited all these sites to check these details in mid-2014. Please confirm the details yourself before using any of these services.
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