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Free places to publish a white paper

Written a white paper and want to get the word out about it?

Of course, you already did all the basics, right?

You already put it on your website, e-mailed your prospects, told your sales force and notified your channel partners. Right?

You wrote a press release, and extracted two or three blog posts from the white paper content. Right?

You Tweeted and posted to LinkedIn, right?

puzzle pieces falling from the skyNow for another $5,000–$10,000+ you can promote your white paper through a service like TechTarget or KnowledgeStorm to generate downloads and pass those leads on to you.

But what if you don’t have that kind of budget?

Fortunately, there are still lots of sites where you can post a white paper for no cost. Here are the ones we know about, in alphabetical order.

Note that TechRepublic and Ziff Davis are now owned by the same corporation, CBS Interactive. But they still offer a freebie option.

Find White Papers

This site claims 300 different topic areas for white papers from technology vendors for IT pros. The site’s name is certainly right on.

You can spend to promote your white paper here, along with big vendors like IBM and SAP. In fact, more than 1,700 tech vendors now use the site.

Happily, it offers a free option as well. Click here to post your white paper to TechRepublic.

Technology Evaluation Centers

This site has been around for years, so it’s a good bet.

A basic posting of a white paper or case study is free (registration required). You can also spend $2,000 to $5,000 on additional promotions.

Plus, it has some plain-speaking advice on white papers that we couldn’t resist reprinting.

“White papers should contain useful information to aid prospective buyers as they go forward in their software evaluation,” it recommends.

“To be a truly effective marketing and sales tool, a white paper should promote credibility; it should approach a problem with objective analysis, uncovering numerous approaches to a problem.

“It should then present a strong argument for the solution presented, allowing the reader to decide based on the information given.”

We couldn’t have said it better ourselves.

TechRepublic

Here’s another site where you can spend a lot of money, or get a basic posting of a white paper for no charge. That’s an amazing deal, considering the reach of this site.

TechRepublic claims to hold the Web’s biggest collection of technical white papers, case studies, and webcasts.

For the exposure this site can bring to your white paper, it’s a must.

To post your white paper, scroll down to “Submit a paper” on the right side.


Buyer beware: Web-based offers change without notice. We visited all these sites to check these details in mid-2014. Please confirm the details yourself before using any of these services.


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About Gordon Graham

Worked on 300+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 50+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. And named AWAI 2019 Copywriter of the Year.

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8 Comments

  1. Alex Y on July 19, 2016 at 3:47 pm

    You can no longer submit white papers to TechRepublic.

  2. Neha Dhoundiyal on November 9, 2018 at 1:30 am

    How can I publish a white paper on “Find White Papers” platform? There is no contact/get in touch information there on their portal or any related information regarding the same. (-_-)

  3. sourav kumar on February 20, 2019 at 6:39 am

    can you suggest free whitepaper submission site.

  4. Johnny on September 19, 2020 at 3:51 pm

    Do any of these places pay for white paper submissions, and if they do what is their rate of pay? Also, after submitting a white paper, how long is the response time for finding out whether they accept or reject a submission?

    • Angie Gallop, Managing Editor at That White Paper Guy on September 28, 2020 at 11:46 am

      Hi Johnny: Generally, these are places for companies to publish their white papers so it’s the company that pays the writer and manages the process.

  5. Amruta on December 21, 2020 at 5:51 am

    I couldn’t find an option to submit a white paper on TechRepublic. Could you please help to share the exact link?

    • Gordon Graham on January 15, 2021 at 10:36 am

      You’re right, they’ve removed or hidden that link. I emailed TechRepublic to ask for the link and haven’t heard anything back in a week. Sorry. I can only assume that to get a white paper on their site, you now must pay.

  6. tricoins on May 25, 2021 at 2:37 am

    REINFORCING THE LINKS OF THE
    BLOCKCHAIN
    Blockchain, as an industry, has entered its Cambrian phase. A glut of investor interest
    has led to an explosion in the technical diversity of projects now underway. During the
    first half of 2017 alone, over one billion dollars was directed to the funding of blockchain
    start-ups.
    1 This money, which supports the development of competing technologies, is
    accelerating the speed of fragmentation in the industry. At the heart of the burgeoning
    innovation in the blockchain space is an undeniable contradiction: though the impulse to
    compete is at its peak, so too is the need for collaboration.
    Blockchain technology is poised to change nearly every facet of our digital lives, from
    the way we send money to the way we heat our homes. By obviating third parties,
    blockchains promise to make our systems more efficient. By circumventing censorship,
    they promise to make our systems more equitable. And if properly implemented, they
    could make our systems more reliable and secure.
    All these changes will arrive more quickly, and their effects will be compounded, if the
    parties who are now building them work together. Today, that is not the case. Alliances
    have been announced. But, thus far, what they have added to the industry is more
    blockchains, more designs, more choices, more competition.
    TRI EXCHANGE sees the need for three things: a paradigm for evaluating the design options that
    are now available, a strategy for adopting technical standards, and a path for continued
    research in blockchain development.
    The purpose of this white paper is to explore the various ways by which the TRI EXCHANGE can
    lead and support the above initiatives while providing educational materials that will
    foster the next generation of blockchain engineers.

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