So you have to write a white paper…
Got a white paper project on your hands? But you’re not sure where to begin? Here’s a quick-start guide that explains all the basics, and points to some handy resources to help you avoid all the most common pitfalls. Whether you’re brand-new to this field, or you’ve done a few white papers but could use…
Read More18 must-do’s to promote a white paper
So you wrote a white paper. Now what? Now it’s time to get it in front of your target readers. And that means doing promotions. There are lots of ways to promote a white paper. In fact, my book White Papers For Dummies includes a list of 40 possible promotions. But not every tactic works for…
Read MoreCrossing the chasm with effective white papers
This is a tale of two white papers, and the companies that planned them. It shows how an effective marketing strategy can help you to create an effective white paper. And it shows how an ineffective marketing strategy can hinder your best efforts to create a good white paper. Along the way, we’ll review a few…
Read More8 reasons to hire a white paper writer who knows your industry
Some say the best white paper writers are generalists who can write about any topic under the sun. They’ll say they can sift through what’s important and what’s not and explain things in a reader-friendly way. That White Paper Guy (Gordon Graham) is a generalist who has written on dozens of topics. But someone with…
Read MoreMarketing Managers: 5 ways to boost content marketing results in the dog days of summer
If you’re like many B2B marketing people, not much happens during the dog days of summer. In North America and Europe, that’s from mid-July to early August… the most coveted weeks for summer vacations. In Australia, school holidays encompass Christmas and New Years, so many people take vacations in December and January. With so many…
Read More5 questions about branded original research white papers
Ever heard of branded original research? It’s an up-and-coming type of content marketing. To create it, a brand surveys their audience to develop content for prospective customers. And, unlike some space trip to Mars, it’s not far-fetched fiction. Branded original research is a hot format that’s becoming increasingly popular for marketing managers across industries. What…
Read MoreThe most influential white paper in history
Why the Bitcoin white paper is the most influential white paper in history.
Read MoreTo gate or not to gate?
That is the question, for anyone involved in content marketing today. So what’s the best answer? As you know, “gated content” is a white paper, special report, or any other content you give to a site visitor after they complete a registration form. We’ve all filled in those forms. But do they work? Here’s a dirty little secret…
Read MoreTop 10 tips for ICO white papers
Every new cryptocurrency needs a white paper on how to explain and promote an ICO. So does every new token having an ITO. Industry experts are saying the era of big-money ICOs may be over, so ICO white papers must be better than ever. By this point, I’ve worked on 10 ICO white papers about…
Read MoreIs it bigger than a breadbox?
Have you ever interviewed a someone who says they have “no metrics” for your case study? Perhaps your source never had to justify their purchase, so they didn’t keep any formal metrics. That means they have no numbers to show how much your offering helped with their business problems… and no numbers you can use in…
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