I can help transform your draft white paper from “blah” to “wow”

Do you already have a draft white paper?

But you’re not too sure it’s ready?

Let me help push that draft from “blah” to “wow!

That’s as simple as 1-2-3. Here’s how…

1. I do a deep analysis of your draft

• I spend hours reading, re-reading, and thinking about your draft.
• I do some research into the topic to see what else is out there.
• I test out your title with headline analyzer software.
• For a day or two, all I think about it your draft.

2. I send you a detailed list of suggestions

• Next I draw up a report on the strengths and weaknesses of your draft.
• That includes all my best thinking on how to improve it.
• Every report is 100% custom for you, not a cut-and-paste job.

That report will include specific items like these…

3. You decide what to do next

You are free to take my suggestions and decide how to use them:

• You can ask your own in-house staff.
• Or you can show this list to another writer/editor to get their quote.
• Or I’ll be happy to implement any or all of my suggestions as you wish.

And I’ll work to a fixed fee, so you won’t be surprised by my invoice.

Plus, I’ll credit what you spent on my report towards my revision fee. Most people think that’s fair.

The bottom line?

You’ll save time getting your white paper wrapped up.

And the final paper will be greatly improved over your draft.

Then your white paper can get to work generating leads, building buzz, and boosting sales.

How am I different from other writers and editors?

Most writers hate doing revisions. They usually say, “Scrap everything and let me start over!”

Unlike other writers, I like doing revisions.

In fact, I spent years as a professional editor on books and newsletters before I ever started in white papers.

So what about editors?

Yes, there are many good editors out there. But most editors know nothing about white papers.

Unlike other editors, I know white papers inside and out.

After all, I spent the past 25 years focused on white papers.

So I know how to improve a draft. I can polish up what’s solid and rebuild what needs work. And I can do that quickly, without complaining.

To hear more, check out the following case studies…

Case study: officemorph, office reno planner

officemorph was a unique firm in San Francisco that helped companies manage their office renovations.

Founder Adam Felson had drafted a white paper. But he wanted to get a professional review.

Adam had done an excellent numbered list that covered 13 problems. But it was packed with so many tips, it ran 6,000+ words: too long for busy people.

I suggested an edit to save words and make the text easier to read.

I streamlined the introduction, found more sources, and wrote pull-quotes to help the designer break up the text.

Huge gains in readability

• Trimmed 1,300 words without losing any key ideas
• Improved the Reading Ease from 50 to 60 (higher is better)
• Dropped the Grade Level from 11.3 to 8.6 (lower is better)

“Really great work on this!” said Adam. “I just wanted to say that you are incredible at what you do.”

His Operations Director Ali Platto added, “I am drop-jawed, this is so fantastic.”

Next I turned to my go-to designer, Oliver Sutherns. Oliver found some great photos and created airy, easy-to-scan pages.

Finally, I wrote the landing page for the website.

Thanks to a professional and motivated client, this project was smooth and enjoyable from start to finish.

And it paid off, too.

Adam won new business, generated some great press, and put together a breakfast event with a panel discussion—all thanks to his top-quality white paper.

Case study: Rick Maurer, change consultant

   Rick Maurer, consultant/author

Rick Maurer is a seasoned advisor to executives and a published author.

He wanted a white paper based on the new edition of his book, Beyond the Wall of Resistance.

Rick already had a first draft packed with great ideas.

Now he was looking for help to finish it up.

I suggested a light edit, more graphics, engaging page design in Word, and an effective call-to-action.

Rick gave me the go-ahead… and was delighted with the results.

“It would be hard to overstate the quality of Gordon’s work, and how easy it is to work with him,” says Rick.

“He made sure he understood the audience I was trying to reach, and targeted all our revisions directly to that group.

“The first person I showed the final white paper to said, ‘Wow!’ I made a great choice working with him.”

To get results like this…

If you need help to transform a blah draft into a polished white paper that gets Wows! from prospects, I can help.

Let’s talk: Drop me an email to Gordon at That WhitePaperGuy.com and I’ll get back to you right away.