Search results for: quick tips
Quick tip: How to write a white paper title that sizzles
Which white paper would YOU sooner read: If you’re like most people, the title on the left makes your eyes glaze over… while the one on the right has a fighting chance to get your attention. Want to make your white paper title sizzle? Here are 11 tips on putting together more compelling titles for…
Read MoreQuick tip: Don’t rush a white paper late in December
Around mid-December every year, several prospects ask if I can finish a white paper before the New Year. I say, “Not very likely. Why the rush?” Then they sheepishly tell me. Sometimes it’s their bonus Their editorial calendar called for four white papers for the year, but they only did three. If they don’t do…
Read MoreQuick tip: 14 touchpoints from one white paper [guest tip from Zachary Hyde]
Does your company think doing a white paper means dressing up a sales pitch with a pretty design and throwing it on your website? You’ll never generate any acceptable ROI that way. And you’ll be tempted to say, “We tried white papers, but they don’t work for us.” The problem is, you’re doing it wrong.…
Read MoreMaster the art of white paper writing with these top 10 tips!
I’ve worked on 325 white papers over 25 years, and I’ve learned what works—and what doesn’t. Now, I’m sharing my top 10 techniques in a special tipsheet, all to help you create better white papers. Imagine your satisfaction at hearing: —”This is our best white paper ever!” —”We’re getting more leads than we expected!” —”When can…
Read MoreQuick tip: Position your white paper draft for reviewers
Did you ever get a big PDF in your Inbox with a terse note asking, “What do you think?” What do I think? I’m think I’m busy. I think I already have more than enough things to think about. I think I want you to go away and stop bothering me. Sending your reviewers your…
Read MoreQuick tip: Think outside the list
In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes redoing a disorganized list as sentences makes it work better. I admit, this doesn’t happen every day. But here’s an example from the real world to show you what I mean. One of my B2B…
Read MoreQuick tip: Make every bullet count
There’s nothing like a set of bullets to make a list easy to scan. But are your bulleted lists as sharp as they could be? Here are four tips to help make every bullet count. Tip 1: Order bullets for quick scanning It’s obvious how to arrange a set of bullets, right? You put the…
Read MoreQuick tip: Fix a draft white paper that’s too short
So you’ve written a draft white paper, but it’s way too short. Now your reviewers and your sponsor are complaining. Can you expand it? Yes, you can. And here are some practical tips on how. But first, check out these one-page “white papers” What do you think? Are they long enough to be convincing? Or…
Read MoreQuick tip: Fix a draft white paper that’s too long
So you’ve written a draft white paper, but it’s way too long. Now your reviewers and your sponsor are complaining. So can you shorten a draft that’s way too long? Yes, you can. And here are five practical tips how. What’s too long, anyway? Technical people may read a white paper 30 or 40 pages…
Read MoreQuick tip: 6 easy hacks for ChatGPT [with sample prompts]
After using ChatGPT for a time, we learn a few hacks to get better results. Here’s a quick roundup of six easy ways to pump up your prompts: The first three are common tips you may have heard already. The last three are strange “emotional engineering” to push the AI further. Plus, a bonus tip…
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