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Podcast: White Paper World

Here’s where you can find podcasts from That White Paper Guy

This free audio newsletter helps B2B writers and marketers get better results from your white papers.

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Two placards reading Shun the TIONs and Excise the IZEs

Issue 40: April 25, 2024

  • Shun the TIONs: Part deux
  • Guest tip: Excise the IZEs!
  • Mini-review: The Elements of Technical Writing
  • This just in: Netline 2024 report on B2B content
  • Book Giveaway Extended: I want more bad advice!


isten to the whole issue in 8.5 minutes


busy piece of art by Tim Robinson in New York Times

White Paper World 39: April 12, 2024

Quick tip: Shun the “tions!”

Still relevant: My 2014 interview in Huffington Post [with samples]

Still irrelevant: Some poor advice on white papers

April Book Giveaway: Send me bad advice

A busy piece of art by Tim Robinson in the New York Times, far too jazzy for any white paper


Listen to the whole issue in 10 minutes

White Paper World 38: March 22, 2024

  • Quick tip: Here’s how to handle LSD
  • Fresh content: White papers and… the Greek gods?!
  • March book winner: Erica Vega
  • Marketing Warfare and the fabulous flanking campaign
  • Remembering John Gallop

Listen to the whole issue in 16:15 minutes

bride in white wedding dress holding red roses

White Paper World 37:
February 16, 2024

Quick tip: 3 steps to a stronger title [with example]

This just in: 6 out of 10 B2B marketers use white papers, again

Help with your next white paper: Get a blueprint!

Listen to the whole issue in 12:24 minutes