Podcast: White Paper World
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Issue 40: April 25, 2024
- Shun the TIONs: Part deux
- Guest tip: Excise the IZEs!
- Mini-review: The Elements of Technical Writing
- This just in: Netline 2024 report on B2B content
- Book Giveaway Extended: I want more bad advice!
L
isten to the whole issue in 8.5 minutes
White Paper World 39: April 12, 2024
• Quick tip: Shun the “tions!”
• Still relevant: My 2014 interview in Huffington Post [with samples]
• Still irrelevant: Some poor advice on white papers
• April Book Giveaway: Send me bad advice
A busy piece of art by Tim Robinson in the New York Times, far too jazzy for any white paper
Listen to the whole issue in 10 minutes
White Paper World 38: March 22, 2024
- Quick tip: Here’s how to handle LSD
- Fresh content: White papers and… the Greek gods?!
- March book winner: Erica Vega
- Marketing Warfare and the fabulous flanking campaign
- Remembering John Gallop
Listen to the whole issue in 16:15 minutes
White Paper World 37:
February 16, 2024
• Quick tip: 3 steps to a stronger title [with example]
• This just in: 6 out of 10 B2B marketers use white papers, again
• Help with your next white paper: Get a blueprint!
Listen to the whole issue in 12:24 minutes