Podcast: White Paper World
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Issue 49: October 10, 2024
Coming soon!
Issue 48: September 27, 2024
Quick tip: Think outside the list
This just in: The enshittification of everything
Link to that Financial Times article
What I’m reading: The Canceling of the American Mind
Listen to the whole issue in 11 minutes:
Issue 47: September 12, 2024
Quick tip: Make every bullet count
This just in: How AI will affect writers
New episode: White Paper Review on YouTube
How to use AI to write white papers
—Link to course: https://brianboys.podia.com/how-to-use-ai-to-write-copy-that-s-better-than-ai
—$100 off code: GORDON-AI-ACCESS
Listen to the whole issue in 16 minutes:
Click to see full-size graphic
Issue 46: August 22, 2024
Quick tip: How to write better lists
You asked: Do white papers work in B2C?
White paper sample: An excellent B2C guide
Meet the author: Helen McCrone
Click to get the PDF of ways to organize lists.
Click to get the B2C white paper about cataract surgery.
Listen to this issue in 17:14 minutes:
Issue 45: August 7, 2024
Quick tip: Don’t go mobile-first with white papers
Buyer beware: Would you sign this contract?
August book winner: Karl Fort
Listen to this issue in 13:39 minutes:
Issue 44: July 11, 2024
Quick tip: When a promo works, do more of it
This just in: Don’t tell me you’re honest
I told you so: B2B prospects are distracted
Link to the white paper discussed:
https://www.unily.com/insights/guides/digital-noise
Book Giveaway Extended: What’s your fav science fiction book?
Listen to the issue in 12:20 minutes:
Issue 43: June 27, 2024
Quick tip: Use AI to make a Mini-Me
This just in: AI took their jobs. Now they get paid to make it sound human
What I’m reading: The Three-Body Problem
June Book Giveaway: Tell me your favorite SF book
Need help with your next white paper?
Listen to this issue in 7 minutes:
Issue 42: June 14, 2024
Quick tip: Use AI for tech support
Big idea: How to de-position the competition
[includes case studies]
Just for fun: All the papers of the rainbow
Listen to this issue in 18:30 minutes:
Issue 41: May 9, 2024
• Quick tip: Get to the point
• Fresh content: White papers and… pickleball?!
• April Book Winner: Alison Bell Ashley
• Just for fun: How to catch a big wave
Listen to this issue in 18 minutes:
Issue 40: April 25, 2024
- Shun the TIONs: Part deux
- Guest tip: Excise the IZEs!
- Mini-review: The Elements of Technical Writing
- This just in: Netline 2024 report on B2B content
- Book Giveaway Extended: I want more bad advice!
Listen to this issue in 8.5 minutes:
White Paper World 39: April 12, 2024
• Quick tip: Shun the “tions!”
• Still relevant: My 2014 interview in Huffington Post [with samples]
• Still irrelevant: Some poor advice on white papers
• April Book Giveaway: Send me bad advice
A busy piece of art by Tim Robinson in the New York Times, far too jazzy for any white paper
Listen to this issue in 10 minutes:
White Paper World 38: March 22, 2024
- Quick tip: Here’s how to handle LSD
- Fresh content: White papers and… the Greek gods?!
- March book winner: Erica Vega
- Marketing Warfare and the fabulous flanking campaign
- Remembering John Gallop
Listen to this issue in 16:15 minutes:
White Paper World 37:
February 16, 2024
• Quick tip: 3 steps to a stronger title [with example]
• This just in: 6 out of 10 B2B marketers use white papers, again
• Help with your next white paper: Get a blueprint!
Listen to this issue in 12:24 minutes: