Skip to content

That White Paper Guy’s Fees

How much does a white paper cost?

Long after the bill is paid, a good white paper will still be working hard for you.

Consider what a good white paper can do:

  • Generate lots of high-quality leads
  • Create buzz around your product or service
  • Help land sale$

That means hiring a seasoned pro to help with a white paper is a smart investment.

But how much money are we talking?

The biggest survey ever taken showed that white paper writers charge, on average, $5,000 to $7,000.¹

That’s a lot of budget to gamble on one writer—especially if you’re not used to managing these projects.

What if you could cut your risk and get better results, for a fraction of that cost?

Benefit from That White Paper Guy’s experience

Since 1997 I’ve worked on 306 white papers for clients from Silicon Valley to Switzerland, including 3M, Google, and Verizon… plus many smaller firms with big ideas.

Cover of book White Papers For Dummies

 

And I “wrote the book” on the subject, White Papers For Dummies, which earned more than 50 5-star reviews on Amazon.

For years, colleagues have called me “the reigning guru of white papers”² and “the top white paper expert in the world.”³

And in 2019 the world’s top training source for professional copywriters, AWAI, named me “Copywriter of the Year.”

Now you can benefit from my unique experience, cut your risk, and guarantee better results from your next white paper.

 

 

Get my help with your next white paper

To engineer your next white paper for success, scroll down…

Click to revise your draft white paper to be more engaging and persuasive

For a fraction of your budget, you can avoid problems and generate better results. Details below…

 


Engineer your white paper for success!

Hand of white paper writer planning a white paper

In fields from construction to software development, everything starts with a plan.

And I realized planning can make the difference between a white paper that flies… and one that flops.

So the first step to any successful white paper is drawing up a plan.

What you’ll get when you hire me to help plan your white paper:

A detailed plan, covering everything you need to give your white paper a solid foundation:

  • Your business goals(s)
  • Your target audience(s)
  • The perfect flavor for your marketing challenge
  • A recommended call to action
  • A powerful title that stands out
  • A high-level overview of the content
  • An official list of reviewers
  • Likely sources for further research
  • Recommended design guidelines

Your plan is like the blueprint for a building; it sums up many key decisions you need to make.

With your white paper plan in hand, you are free to work with an experienced writer who knows your domain (we may suggest one) or use your in-house resources to draft your white paper.

How long this will take: At most 2 weeks, sometimes less.

How much you’ll invest: $975 payable in advance before I start.

Guarantee: You must be happy with your white paper plan, or I’ll give you back your money.

Take the next step: Find out more about this service.

Or click here to discuss how I can help plan your next white paper.

 


Revising a draft white paper to generate better results

magnifying glass, calculator and coffee cup to symbolize revising a draft white paper

So someone drafted a white paper, but you’re not happy? But you can’t say why?

Well, I probably can. I’ve helped many clients strengthen weak drafts into compelling white papers.

When you hire me to help improve a draft, you’ll get a multi-page report that covers:

  • My first impressions as a typical reader
  • How many of the 12 top problems I found
  • Objective readability metrics
  • My recommendations for boosting your paper’s effectiveness
  • My firm quote for doing all my suggested revisions

With my recommendations in hand, you are free to hire me… to look for another editor… or to use your in-house resources to revise your white paper.

How long this will take: At most 2 weeks, sometimes less.

What you’ll invest: $750 payable in advance before I start.

In your report, I’ll include a firm quote for implementing all my suggestions.

Guarantee: You must be happy with your revised white paper, or I’ll give you back your money.

Take the next step: Find out more about this service.

Or click here to discuss how I can help revise your draft white paper.

 

graphic of tiny question mark for White Paper FAQ Back to top


Sources

1: White Paper Writer Industry Report, March 2007
2: Author Peter Bowerman, July 2013
3: American Writers and Artists Institute, May 2012