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How much does a white paper cost?

Long after the bills are paid, an effective white paper will still be working hard for your business.

Consider everything a good white paper can do:

  • Generate lots of high-quality leads
  • Create buzz around your product or service
  • Help land many sale$

That means hiring a seasoned pro to help with a white paper is a smart investment.

But how much money are we talking about?

Well, the biggest survey ever taken showed that it costs $5,000 to $7,000 to hire a white paper writer.¹

And that was more than 10 years ago.

That's a lot of your budget to gamble on one writer—especially if you're not very experienced at managing white paper projects.

What if there was a way to cut your risk and guarantee better results, for a fraction of that budget?

Benefit from That White Paper Guy's experience

Since 1997 I've worked on 306 white papers for clients from Silicon Valley to Switzerland, including 3M, Google, and Verizon...

plus many smaller firms with big ideas.

Cover of book White Papers For Dummies

 

And I "wrote the book" on the subject, White Papers For Dummies, which has earned more than 50 5-star reviews on Amazon.

For years, colleagues have called me "the reigning guru of white papers"² and "the top white paper expert in the world."³

And in 2019 the world's leading training organization for professional copywriters, AWAI, named me "Copywriter of the Year."

Now you can benefit from my unique experience, cut your risk, and guarantee better results from your next white paper.

 

Now you can get my help  with your white paper:

— To plan your next white paper and engineer it for success

To revise your draft white paper to be more engaging and persuasive.

For a fraction of your budget, why not avoid problems and generate better results with your next white paper? Details below...

 


Planning a white paper to engineer it for success

Hand of white paper writer planning a white paper

In most fields, from construction to software development, everything starts with a plan.

Over the years, I've realized planning can make a big difference.

Planning can make the difference between a white paper that works and a paper that flops.

So the first step to any successful white paper is drawing up a plan.

What you'll get when you hire me to help plan your white paper:

A detailed plan, covering everything you need to give your white paper a solid foundation:

  • Your business goals(s)
  • Your target audience(s)
  • The perfect flavor for your marketing challenge
  • A recommended call to action
  • A powerful title that stands out
  • A high-level overview of the content
  • An official list of reviewers
  • Likely sources for further research
  • Recommended design guidelines

Your plan is like the blueprint for a building; it sums up many key decisions you need to make.

With your white paper plan in hand, you are free to work with an experienced writer who knows your domain (we may suggest one) or use your in-house resources to draft your white paper.

How long this will take: At most 2 weeks, sometimes less.

How much you'll invest: $975 payable in advance before I start.

Guarantee: You must be happy with your white paper plan, or I'll give you back your money.

Take the next step: Find out more about this service.

Or click here to discuss how I can help plan your next white paper.

 


Revising a draft white paper to generate better results

magnifying glass, calculator and coffee cup to symbolize revising a draft white paper

So your writer drafted a white paper, but you're not happy with it?

And you can't say exactly why?

Well, I probably can. I've helped many clients strengthen weak drafts into compelling white papers.

When you hire me to help improve a draft, you'll get a multi-page report that covers:

  • My first impressions as a typical reader
  • How many of the 12 top problems I found
  • Objective readability metrics
  • My recommendations for boosting your paper's effectiveness
  • My firm quote for doing all my suggested revisions

With my recommendations in hand, you are free to hire me, look for another editor, or use your in-house resources to revise your white paper.

How long this will take: At most 2 weeks, sometimes less.

What you'll invest: $750 payable in advance before I start. And I will include a firm quote for implementing all my suggestions.

Guarantee: You must be happy with your revised white paper, or I'll give you back your money.

Take the next step: Find out more about this service.

Or click here to discuss how I can help revise your draft white paper.

 

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Sources

1: White Paper Writer Industry Report, March 2007
2: Author Peter Bowerman, July 2013
3: American Writers and Artists Institute, May 2012