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a blueprint becoming a frame becoming a finished kitchen to signify a white paper blueprint

Do it right: Get a White Paper Blueprint

Would you build a house with no blueprints?

Of course not.

Would you introduce a new product with no launch plan?


Then why should a white paper be any different?

But far too often, white papers are started with next-to-no plan.

A typical white paper scenario

Someone says, “Let’s do a white paper!”

And an eager colleague starts Googling. Another starts typing.

But with no clear blueprint, the project can easily spiral out of control.

angry business guy looking at white paper

That means false starts. Disagreements. Unhappy reviewers. Blown schedules.

A ton of stress for everyone.

And sometimes, that white paper never gets published at all.

Why do white papers fail?

white paper with question markAfter working in white papers for 25 years, I saw how some papers get started, but never finished.

And some are published, but never generate any significant results.

Ask anyone who’s done a few white papers. They’ve all seen some fails.

Why does this happen?

Common pitfalls.Unexpected surprises.

And most of all: Not enough planning.

So I decided to do something about it.

Introducing the White Paper Blueprint

I put on my thinking cap and developed the White Paper Blueprint: a process to make sure your next white paper gets published and gets results.

white paper with green !

I tested and refined this process on dozens more white papers. By now I’ve done this so many times, it’s quick, easy, and affordable.

How quick?

In one 60-minute online meeting, I’ll pose all the key questions and lead your team through a productive discussion.

After a few days of reflection, I’ll send you a detailed blueprint for your next white paper.

Having that will save you weeks of time.

How easy?

You round up your key stakeholders for an online meeting. I’ll do the rest.

During our meeting, we’ll cover all these areas…

  • Your goals: your business goals, target audience, and desired outcome.
  • Content: the right format, your experts, and further research required.
  • Formats: the look, feel, and repurposing strategy.
  • Promotions: your promotions and success metrics.
  • Project management: your reviewers, timeline, and budget.

How affordable?

My one-time fee of US$975 covers your White Paper Blueprint.

That’s a fraction of your white paper budget. And you’ll see how that small investment saves you $$$ and guarantees better results.

wondering business guy looking at paper

Why use this service?

A White Paper Blueprint gets your whole team “on the same page.”

This clear plan helps you step around pitfalls. Reduce surprises. Limit misunderstanding. Cut delays. And keep your project on time and on budget.

Whether you create your own white paper or send it to an outside writer, your blueprint can guide everyone.

Why not benefit from my years of experience, to help you achieve your goals:

  • Generating juicy leads
  • Creating buzz for your company
  • Closing more business

I’ve used this process for scores of successful white papers.

But if your blueprint doesn’t make sense, I’ll cheerfully refund your money. So there’s no risk to you.

happy business guy

Let’s start drawing up your blueprint!

Remember, my one-time fee for your White Paper Blueprint is only US$975. Your time commitment is a few e-mails and one meeting.

That small investment will quickly pay for itself in the time you save and the better results you get.

Sound good? Then let’s get started today.

Just drop me a line at [email protected]

I’ll get right back to you.

P.S. Still not sure this is right for you?

Drop me a line to [email protected] to request a sample White Paper Blueprint. You’ll soon see what a wise investment this is.

Don’t leave your white paper to chance! Build on a strong foundation with a White Paper Blueprint.

About Gordon Graham

Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.

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