Do it right: Get a White Paper Blueprint

Would you build a house with no blueprints?

Of course not.

Would you introduce a new product with no launch plan?

Never.

Then why should a white paper be any different?

But far too many white papers get started with next-to-no plan.

A typical white paper scenario

Someone says, “Let’s do a white paper!”

And an eager colleague starts Googling. Another starts typing.

But without any clear blueprint, the project can easily spiral out of control.

That means false starts. Disagreements. Unhappy reviewers. Blown schedules.

A ton of stress for everyone.

And sometimes, that white paper never gets published at all.

Why do white papers fail?

After working on 325 white papers over 25 years, I’ve plenty of these get started, but never finished.

And many are published, but never generate any worthwhile results.

Ask anyone who’s done a few white papers. They’ve all seen some fails.

Why does this happen?

Common pitfalls. Unexpected surprises.

And most of all: Not enough planning.

So I decided to do something about it.

Introducing the White Paper Blueprint

I developed the White Paper Blueprint: a process to make sure your next white paper gets published and gets results.

Then I tested and refined this process on dozens more white papers. By now I’ve done this so many times, it’s quick, easy, and affordable.

How quick?

In one 60-minute online meeting, I’ll pose the key questions to lead your team through a productive discussion.

After a couple days of reflection, I’ll send you a detailed blueprint for your next white paper.

I used to send a 10-page writeup.

Now I’ve managed to compress that down to a page or two that contains all the essentials.

Having that blueprint will save you weeks of time.

How easy?

You round up your key stakeholders for an online meeting. I’ll do the rest.

During our meeting, we’ll cover…

• Your goals: your business goals, target audience, and desired outcome.
• Content: the right topic, your experts, and further research required.
• Formats: the look and feel, and repurposing.
• Promotions: your promotions and success metrics.
• Project management: your reviewers, timeline, and budget.

How affordable?

My one-time fee of US$975 covers your White Paper Blueprint.

That’s a fraction of your white paper budget. And you’ll see how that small investment saves you $$$ and guarantees better results.

Why use this service?

A White Paper Blueprint gets your whole team “on the same page.”

A clear plan helps you step around pitfalls. Reduce surprises. Limit misunderstanding. Cut delays.

And most of all, keep your project on time and on budget.

Whether you create your own white paper or send it to an outside writer, your blueprint can guide everyone.

Why not benefit from my years of experience, to help you achieve your goals:

• Generating juicy leads
• Creating buzz for your company
• Closing more business

I’ve used this planning process for scores of successful white papers.

But if the blueprint I send you doesn’t make sense, I’ll cheerfully refund your money. So there’s no risk to you.

Let’s start drawing up your blueprint!

Remember, my one-time fee for your White Paper Blueprint is only US$975. Your time commitment is a few e-mails and one Zoom.

That small investment will pay for itself in the time you save and the better results you get.

Sound good? Then let’s get started today.

Drop me a line at [email protected]

I’ll get right back to you.

P.S. Still not sure this is right for you?

Drop me a line to [email protected] to request a sample White Paper Blueprint. You’ll see what a wise investment this is.