Every minute spent planning saves 10 minutes on execution.
That’s what time-management experts like Brian Tracy say.
For white papers, planning is even more critical.
Without an effective plan, your white paper has a poor chance of attracting leads, building recognition, or generating a strong ROI.
As a former marketing executive, now an award-winning copywriter, I’ve seen this too many times.
That’s why I start every white paper with a detailed plan. Planning is so powerful, I’ve made it a required first step for all my clients.
To develop your white paper plan, I help you pull together all the stakeholders to discuss:
- Your business goal(s) for the document
- Your target audience(s)
- How your paper fits into your sales cycle
- Your SEO keywords to include
- An official list of all reviewers
- Research already on hand
- Likely sources for further research
- Any previous examples to follow or surpass
- Who will do design and graphics
- Your desired timelines
- Your budget and payment terms
- The perfect flavor for your white paper
- Some possible titles
- The call to action at the end
- An overview of the content
Then I deliver a multi-page strategic plan that spells out these details, along with my best recommendations and my firm quote for completing your project.
Discussing all this in advance—and getting a clear consensus from all your stakeholders—helps engineer your white paper for success.
Lay a foundation for better results
For only $975 my planning service gives you a rock-solid foundation for your next white paper.
Consider the many benefits.
You boost the odds of achieving your goals:
- Generating juicy leads
- Creating buzz
- Closing more business
Plus, you dramatically lower the risk of embarrassment from releasing a document that reflects poorly on your firm.
And thanks to my years of experience, you avoid the common pitfalls and follow the best practices.
With your plan, I’ll include my firm quote to create your finished white paper.
After that, the choice is yours. You can hire me, hire a trusted writer who knows your industry, or use your in-house resources to create your white paper.
Whatever your choice, your investment in planning will actually save you $$$ and guarantee better results.
Take the next step… today!
Then look at my samples and testimonials.
When you’re ready to start planning your next white paper, tell me about your project.