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Save time and headaches with a White Paper Blueprint

Would you build a house with no blueprints?

Of course not.

Would you introduce a new product with no launch plan?


Why should a white paper be any different?

But far too often, white papers are done with next-to-no plan. 

A typical white paper scenario

Someone says, “Let’s do a white paper!”

And an eager colleague starts typing. 

But with no clear blueprint, the project can easily spiral out of control.

That means false starts. Delays. Disagreements. Unhappy reviewers. Blown schedules. 

And a ton of stress for everyone. 

I’ve seen what can happen

After working on more than 300 white papers, I’ve seen how some papers get started, but never finished.

And some are published, but never generate results.

Ask anyone who’s done a few white papers. They’ve all seen some fails. 

Why not?

Common pitfalls. Unexpected surprises.

And most of all: not enough planning at the start. 

Happily, there is something you can do to make sure your white paper succeeds.

Introducing the White Paper Blueprint

Experts say every minute spent planning saves 10 minutes doing.

For white papers, I’d multiply that by a lot. I’d say every minute spent planning saves 30 to 60 minutes in execution.

That’s why I developed the White Paper Blueprint: a detailed plan to make sure your white papers gets published and gets results. 

And the best thing? The whole process is quick, easy, and affordable.

Quick: In one 60-minute Zoom, I’ll pose some key questions and lead your team through a productive discussion. 

After a couple days of reflection, I’ll send you a detailed blueprint for your next white paper. 

That will save you weeks of delay and indecision.

Easy: All you need to do is round up all the key stakeholders for your project. I’ll do the rest.

During our Zoom, we’ll cover all these areas…

  • Goals: your business goals, target audience, and desired outcome.
  • Content: the right format, your experts, and further research required.
  • Formats: the look, feel, and repurposing strategy.
  • Promotions: your promotions and success metrics.
  • Project management: your reviewers, timeline, and budget.

And I’m happy to get on another zoom to review your blueprint and answer any questions. 

I may even connect you with a writer from your niche who can expand your blueprint to a full-length white paper. 

Affordable: My one-time fee of US$975 covers your White Paper Blueprint.

You benefit from my years of experience and dramatically boost your white paper’s chance for success… for a fraction of the whole cost of your project.  

Why choose this service?

Like any big project, a white paper pulls on many people. My last white paper went through the hands of 30 different people!

Getting your White Paper Blueprint ensures that all your people are “on the same page.” 

Having a clear plan helps you step around pitfalls and reduce surprises.

With fewer misunderstandings and delays, your project stays on time and on budget.

And whether you create your own white paper or send it to an outside writer and designer, your blueprint will guide everyone. 

And when it’s all done, You’ll get a detailed plan for a white paper that u need:

  • Attracts quality leads
  • Creates industry buzz
  • Boosts your credibility
  • Avoids common pitfalls

Get your White Paper Blueprint now!

To get started, just drop me a line at [email protected]

I’ll get right back to you. Remember your time commitment is just a few e-mails, one Zoom, and then our review of your White Paper Blueprint.

 My fee for a white paper blueprint is only US$975. Your time commitment is a few e-mails, that one Zoom session, and then our review of your blueprint.

Make an investment that will save you time, money, and stress.

And with my money-back guarantee, there’s no risk.

Engineer your white paper for success. Let’s build the foundation together!

P.S. Still not sure this is right for you?

Drop me a line to [email protected] to request a sample White Paper Blueprint and the white paper that came out of it. You’ll see what a wise investment this is. 



Want some numbers? 

My research shows that 1 in 6 white papers (17%) that I personally worked on were never, ever published

That wasn’t on me. I only gave up on three white papers in my life. 

No, those papers never saw the light of day because of problems on the client side.

Disagreements between teams.

Changes in direction.

Weak project management. 

Start your white paper with a proper plan

Experts in time management say every minute we spend planning saves 10 minutes doing.

And I believe every minute we spend planning a white paper saves 20 minutes.

Maybe 30.

And you’ll be surprised how easy and cost-effective this is when you work with me.

I’ve done this so many times I have it down to a science.

In fact, it only takes you one Zoom with me!

We pull together all your key stakeholders for a single zoom of 45 to 60 minutes.

On that zoom, we follow my time-tested process for planning an effective white paper.

I pose questions for your team to discuss.

You mull over those questions and give me your best answers.

Then I go away and think on your project.

And in a few days I come back with a multi-page plan you can use as a blueprint for your white paper.

That’s it, that’s all. 

No endless meetings.

No e-mail chains that suck up everyone’s time.

No going round in circles because no one knows how to proceed. 

Like an experienced architect, I know how to draw up a proper plan. 

And I’ll do it for you. Pronto. 


Here are the topics we will discuss on your planning call

Your business goals

  • Business goal(s): Why do you want a white paper?
  • Target audience(s): Who is the ideal prospect to see this?
  • Customer journey: How will this help a prospect on their journey? 
  • Call to action: What do you want a prospect to do next?
  • KPIs: How you will measure the success of this white paper?

Managing the project

  • Subject Matter Experts (SMEs): Who should be interviewed for this paper? 
  • Reviewers: Who must approve this paper before it’s released?
  • Timeline: When would you like to have the white paper published?
  • Budget: What can you afford to spend on this white paper?

The recommended content

Creating the look and feel

  • Overall: Do you have samples you like? What have your competitors done?
  • Design: Who will pour the text into pages, your designer or mine?
  • Graphics: Who will create graphics or find stock photos, your artist or mine?
  • Repurposing: What about other formats: blog posts, webinar, podcast, video?

Promoting the finished white paper

  • Campaigns: What will you do to promote the white paper
  • Analytics: Who will gather KPI data to measure success? 



Getting a consensus is powerful

Believe me, getting a consensus on all these items early will avoid lots of problems later.

And  I’ve done this so many times, I can do it quickly.

And gracefully, if we need to resolve any differences of opinion.

I have lots of simple worksheets and checklists to help. 

So this really won’t take much time or effort on your side.

And you get a detailed blueprint for your white paper that spells out all the details for your writer and designer to follow.

I may even suggest the perfect writer who can work to your blueprint to build your finished white paper.

For best results, build on a strong foundation

My white paper planning service gives you a solid foundation for your next white paper.

Consider the benefits.

You dramatically boost the odds of achieving your goals:

  • Generating juicy leads
  • Creating buzz for your offering
  • Closing more business

Plus, you eliminate the risk of releasing a paper that reflects poorly on you and your firm.

And with all my years of experience, I can help you avoid common pitfalls and follow the best practices.

Take the next step… today!

My planning service costs only $975… a fraction of your white paper budget.

You’ll soon see how that small investment in planning actually saves you $$$ and guarantees better results.

This is such a low risk to both of us, I offer a money-back guarantee.

Let’s put your next white paper on a solid foundation!