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Writing a white paper that gets results

Anyone can write a white paper that’s “okay.”

We’re not satisfied with that.

And we don’t think you should be, either.

For your white paper, we’ll create crisp, clear, sparkling text backed up by impeccable research from top sources.

In fact, we won’t be happy unless you get the most compelling, most persuasive white paper your company has ever published.

You’ll get some great content that will work hard to generate leads, build buzz, and deliver sales… likely for years to come.

Benefit from our vast experience

Gordon Graham aka That White Paper Guy has worked as a tech journalist, marketing executive, and now B2B copywriter with 320 white papers under his belt.

He’s won 14 writing awards from the Society for Technical Communication (STC).

He’s worked as a big-city newspaper editor, software publisher, and science book editor.

He’s taught at two universities, given 99+ professional workshops, and taught hundreds of writers how to produce white papers.

When you hire us to create your next white paper, you’ll benefit from all his experience in writing, marketing, and publishing.

And now we’ve assembled an expert team that works together to create top-notch white papers for many industries.

Follow a proven process

When we work together, we follow our step-by-step process field-proven on hundreds of white papers.

This process is designed to save time, avoid miscues, and add clarity.

Here’s a quick overview. On your project, we will:

  • Do deep research without wasting your time
  • Create a brief outline to confirm our direction
  • Explain your offering without buzzwords
  • Sum up your benefits without hype
  • Tell your story in crisp journalistic style
  • Deliver an outstanding white paper
  • Cheerfully implement your comments
  • Provide a complete bundle of sources for your files

Best of all, we will hand-pick a writer with deep experience in your industry who will work under the expert guidance of That White Paper Guy himself.

And if you need, we have trusted colleagues who can:

  • Create professional-quality graphics
  • Provide an easy-to-read page design

Our services are designed to save you $$$ and get better results than if you tried to do it yourself or work with a less-experienced writer.

And get help promoting your white paper

We realize the final step—marketing your white paper—can make or break its success.

To help your white paper succeed, we can bundle in several powerful bonuses:

  • A checklist of 18 must-do promotional tactics to make sure you cover the bases
  • 30-minute consultation to discuss promoting your white paper

No other white paper writer can offer all that.

When you’re ready to start discussing your next white paper, tell us about your project.