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White Paper Checkups

Just what the doctor ordered

photo of doctor holding stethoscope

Do you have a white paper on life support?

• A draft you’re not sure is strong enough to make it?

• A document dragging its feet, instead of kicking up its heels?

• A paper mumbling and stuttering, instead of telling your story?

Maybe it’s time to give it a checkup

In our “white paper lab” we’ll test how your document measures up to its peers…

including the thousands of white papers we’ve read over the past 25 years.

Then our team of specialists will diagnose the health of your document.

We’ve done dozens of these checkups, so we’ve seen just about every problem there can be.


Your checkup will be personally overseen by That White Paper Guy, an award-winning former journalist and newspaper/textbook/newsletter editor.

We’ll look at everything from the title to the graphics to the typography to the flow of ideas.

And we’ll give you our analysis in a multi-page report that covers:

  • Test results for the 11 deadly diseases that make white papers feeble
  • Readability scores showing how easy—or hard—the document is to understand
  • Frank analysis of the paper’s strengths and weaknesses

We’ll include our personal prescription for how to get your white paper back on its feet.

That could include anything from a quick facelift to some radical surgery.

Each report is a custom diagnosis done just for you.

Each report is packed with practical suggestions and no-nonsense advice on how to shape up your white paper, based on our 25 years of experience completing close to 300 white papers.

Our personal guarantee

After you read the White Paper Checkup for your document…

If you’re not convinced that our diagnosis is accurate…

And if you’re not certain that our suggestions will dramatically improve the vitality of your white paper…

We will cheerfully refund your money (that never happens.)

To diagnose an ailing white paper, we charge a flat rate of US$750 for up to 20 pages.

If your paper runs much longer, you can opt to pay another US$25 for each additional page.

photo of doctor with some pillsAnd that’s not all…

We also provide you with our fixed-fee quote for following our recommendations to revise your white paper.

Of course, you are free to do these revisions with your own resources, or to look for another writer to use our list for guidance.

But we sweeten the deal. If you hire us to do your revisions, we’ll credit back your $750 towards that fee.

That way, we get paid for analyzing your paper and telling you what it needs.

And you get credit for that analysis if you go on to hire us.

Most people think that’s fair.

Order your checkup today!

  1. To order your checkup, please answer the brief questions below.
  2. Attach your white paper (PDF, Word or link to Gdoc)
  3. Click “Yes, I want a checkup!”
  4. We’ll review your form and take a quick look at your paper.
  5. If we think we can help, we’ll send you a PayPal invoice you can pay with your credit card.

For more information or help with ordering your White Paper Checkup, please e-mail [email protected]


White Paper Checkup Order Form

  • Accepted file types: pdf, doc, docx, rtf, Max. file size: 100 MB.

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