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Quick tip: Use AI to make a Mini-Me

Dr Evil and Mini-Me

Remember the Austin Powers spy spoof movies? And the ones where supervillain Dr. Evil had a miniature clone of himself, called Mini-Me? Mini-Me dressed the same, talked the same, and shared many of the same silly tics as Dr. Evil. But he was a whole lot shorter. This is how to think about the executive…

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Quick tip: Use AI for tech support

robot hand making fist bump with human hand

Quick tip: Use AI for tech support Do you ever have software headaches? Or some new gadget you’re trying to figure out? I know I do. But any writer working from a home office doesn’t have any IT team to call. When we need tech support, we’re often stuck. We can try: Combing through online…

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Quick tip: With AI, tackle your most significant tasks first

baby in bathwater

Just because you CAN do something with AI doesn’t mean you SHOULD. Don’t throw out the baby with the bathwater. Don’t get rid of a perfectly fine workflow just to save a few bucks. For example, people proclaim they now use AI to generate their own graphics so they’ve stopped buying stock photos. Is that…

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Quick tip: With AI, write your white paper as a numbered list

with AI do a numbered list

ChatGPT struggles to write long-form content. So don’t make it. Keep it short. To write a white paper with AI, make a numbered list.  A numbered list—also known as a strawberry white paper—presents a collage of related points. You can arrange those points in some sort of sensible order. But you don’t have to build…

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Quick tip: Start playing with AI, now

Writer using ChatGPT AI on laptop

And the great thing is, using ChatGPT is simple. That’s probably why 100+ million people jumped into it so quickly. Here’s how to get started. To log into ChatGPT: Go to https://chat.openai.com Click on Sign up or Log in at the top. If you don’t get in right away, the servers are overloaded. Try again…

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-Quick tip: How to use tables in your content

What is a table? We all know a table when we see it. but how would you define it? I’d say a table is a set of data organized by vertical columns and horizontal rows. When to use a table   How to write an effective table   Some sample tables done in Word P.S.…

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-Quick tip: In a problem/solution, cover doing nothing

If you ask B2B salespeople, many will say their toughest competitor is not another company. It’s the prospect not doing anything. They doesn’t make any decision They don’t take your solution to their boss They dither, delay, make excuses, or stop responding And your salesperson’s best efforts lead to nothing. That’s why your white paper…

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Quick tip: Turn the tables on your competitors

overhead view of business people sitting around a table showing the competition

When you’re up against stiff competition, how can you make your product’s unique value stand out? One simple tactic in any problem/solution white paper: Create a table to sum up all the traditional solutions aka competitors. You can be pretty sure everyone going through your white paper will stop at a table and scan through…

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Quick tip: How to write a white paper title that sizzles

a frying pan with fire around a white paper that says "Your title here"

Which white paper would YOU sooner read: If you’re like most people, the title on the left makes your eyes glaze over… while the one on the right has a fighting chance to get your attention. Want to make your white paper title sizzle? Here are 11 tips on putting together more compelling titles for…

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