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Affordable graphics for a white paper

Every white paper needs at least one good graphic to help anchor it in the reader’s mind. But many marketers face the same problem: No budget for fancy graphics. Here’s a cost-effective tool that can help just about anyone create white paper graphics: SmartDraw. SmartDraw is an extremely easy-to-use drawing program. And the business version comes with many templates…

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Why we’re using Pinterest for white papers

You see “Pinterest” and you’re about to leave this page. Don’t do it. Pinterest is not just for recipes, crafts, or home decorating. We think Pinterest is the perfect place to show off B2B white papers. That’s why we started our own Pinterest board here. And this post explains what we’re doing, and why. What is Pinterest?…

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