White Paper Research
Footnotes or endnotes in a white paper?
You gathered a ton of evidence for your white paper. Now how are you going to present it? You have three possible ways to provide a source in a white paper: a footnote at the bottom of the page an endnote at the end of the document a citation within the regular flow of the…
Read MoreFootnotes for white papers 101
Footnotes are an essential ingredient of a persuasive white paper. It’s not difficult to write down your views. It’s much harder to find compelling evidence to back up those views. Footnotes help your white paper convey more authority than a simple blog post or opinion piece. Footnotes help build your argument and prove that you…
Read MoreWhy we’re using Pinterest for white papers
You see “Pinterest” and you’re about to leave this page. Don’t do it. Pinterest is not just for recipes, crafts, or home decorating. We think Pinterest is the perfect place to show off B2B white papers. That’s why we started our own Pinterest board here. And this post explains what we’re doing, and why. What is Pinterest?…
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