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How can I help with your next white paper?

Whether you’re a B2B marketer or a content writer, you can benefit from my experience.

I’ve learned a lot, working on 320 white papers for clients all over the world.

Now you can get my help with your next project…

avoid all the common pitfalls…

and publish a white paper that gets results

My unique services cover every step of your project, from finding a compelling topic to repurposing your finished paper to stretch your budget.


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Need help getting started?

  • Not sure what to write about?
  • What to put in and what to leave out?
  • What makes a good title?
  • What to ask in your call-to-action?
  • How to promote your paper?

Now you can get my help with a White Paper Blueprint.

For a fraction of your budget, you’ll get a detailed blueprint that will head off problems and get better results.

Planning is a standard process in many fields like construction, manufacturing, and software. Why would you start a white paper without a plan?

In fact, my research shows 1 out of 6 white papers that are started are never finished… mainly because of a lack of planning.

Don’t let your project become a statistic!

Build your next white paper on a solid foundation.

And don’t worry: This won’t eat up a lot of your time. One 60-minute Zoom and a few e-mails, and that’s it.

I’ll have your plan back to you within 10 days, maybe less.

Find out more about getting a White Paper Blueprint.


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Have a draft you’re not sure about?

Get a reality check with a White Paper Checkup… the first step in my Wow! Revision Service.

You’ll get a multi-page report that covers everything from your cover to your endnotes.

Your 100% custom report will be packed with recommendations on the content, design, graphics, logic, readability, research, and much more.

And I’ll include a fixed-fee quote to do all my suggested revisions.

Of course, you are free to use in-house resources or another writer/editor to revise your draft.

Either way, you can breathe easy, knowing your white paper is ready.

Find out more about my WOW White Paper Revisions.


tools of a graphic designer

Just need a designer?

You worked hard on your text, and now you want to make your white paper easy on the eyes.

To stand out, your paper needs a great cover, professional typography, and memorable graphics.

I’ve worked with some of the best designers in the business.

So shoot a quick e-mail to Gordon @ thatwhitepaperguy dot com to say you need a designer, and I’ll get right back to you.

And if you like, I can stay in the background to help you publish your white paper right. I can quickly:


Get even more value from That White Paper Guy!

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Keep in touch: Get my latest tips, insights, and special deals on long-form content!

White Paper FAQ: See answers to many common questions on white papers.

And good luck with your next white paper!


P.S. Here’s that link to get my free newsletter:



About Gordon Graham

Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.

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