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Posts Tagged ‘B2B white papers’

8 reasons to hire a white paper writer who knows your industry

Some say that the best white paper writers are generalists who can write about any topic under the sun. They’ll tell you they can sift through what’s important and what’s not and then explain things in a reader-friendly way. That White Paper Guy (Gordon Graham) is a generalist who has written on dozens of topics.…

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The best of That White Paper Guy

infographic on 3 flavors of white papers from White Papers For Dummies

Looking for tips and tricks on white papers? Let’s review some of the free resources available from That White Paper Guy.  An infographic, an FAQ about white papers, recommended books, close to 100 easy-to-search articles, our LinkedIn group, and even a crash course in writing B2B content — we’ve got plenty for you to explore. Download our white paper infographic…

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6 reasons why video will never replace white papers

Surveys show that about 7 out of 10 B2B vendors use white papers. This number has stayed at the same level for the last 10 years. Clearly, white papers work. But even though I write white papers, I don’t claim that every last B2B company in the world should use them. There are some companies that just…

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When NOT to use a white paper

I believe white papers are the most powerful form of content any B2B company can produce. But there are times when using a white paper may not be the best choice to reach an audience.  Whether you’re a white paper copywriter or a B2B marketer, remember that a white paper may not work well in any of these situations:…

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