Posts by Gordon Graham
You asked: Why so much on AI?
“Why all this stuff on AI?” you ask. “I thought this website was about white papers?” You’re right. It is. Allow me to explain. I believe AI is a game-changer for all writers today. A black hole that every writer is being sucked through. A singularity that changes everything. And here’s why. I’ve written about…
Read MoreQuick Tip: Stop charging by the hour!
Whatever you think about AI, it’s fast. And cheap. ChatGPT-4 can write a blog post faster than you can dictate the words. And it can revise and rewrite just as fast. For pennies. With no complaints. So if you’re a writer or agency still charging clients by the hour, you can’t compete with your old-fashioned…
Read MoreResponsible AI Policies
I believe every organization should develop and post AI policies on their website. This manifesto was originally created by the Marketing AI Institute. That White Paper Guy agrees with all the following principles. We believe in the responsible design, development, deployment, and operation of AI technologies. We believe in a human-centered approach to AI that empowers…
Read MoreQuick Tip: With AI, tackle your most significant tasks first
Just because you CAN do something with AI doesn’t mean you SHOULD. Don’t throw out the baby with the bathwater. Don’t get rid of a perfectly fine workflow just to save a few bucks. For example, people proclaim they now use AI to generate their own graphics so they’ve stopped buying stock photos. Is that…
Read MoreHow to choose an AI writing product
There’s a ton of AI writing products out there, with more added every week. How can you possibly pick the right one? Well, here are some thoughts. At the AI for Writers Summit at the end of March 2023, Mike Kaput from Marketing AI Institute presented a list of writing tools. He briefly summed up…
Read MoreWhite Paper World 19: March 23, 2023
Quick tip: With AI, write a numbered list This just in: My white paper for the Linux Foundation Tools of the trade: Erasable pens March Book Giveaway Contest: Tell us about your first quarter Quick tip: With AI, write a numbered list* ChatGPT struggles to write logical long-form content. So don’t do it. To write…
Read MoreQuick Tip: With AI, write your white paper as a numbered list
ChatGPT struggles to write long-form content. So don’t make it. Keep it short. To write a white paper with AI, make a numbered list. A numbered list—also known as a strawberry white paper—presents a collage of related points. You can arrange those points in some sort of sensible order. But you don’t have to build…
Read MoreThe White Paper Review: Catch all the episodes here!
The only YouTube show that asks the burning question: Is this white paper any good? Presented by two writers who care intensely about white papers: content writer Brian Boys and Gordon Graham, That White Paper Guy. In every episode, we look at one white paper we think has a lot to offer and another we…
Read MoreJokes told by ChatGPT
ChatGPT and other AIs are very weak at humor. They can’t tell a joke to save their electrons. So I decided to start a page to accumulate jokes told by AI. That way, all of us humans can look at them and groan and feel superior. Sound good? To contribute a joke to this page, click…
Read MoreWhite Paper World 18: March 9, 2023
Fresh: Can ChatGPT write a white paper? See for yourself! This just in: AI for Content Marketing Blueprint Free event: AI for Writers Summit March 30 Our February Book Winner: See the best joke from ChatGPT Fresh: Can ChatGPT write a white paper? The naysayers said no. ChatGPT said no the first few times I…
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