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How to pick the perfect flavor for your next white paper

cover How to Pick the Prefect Flavor for Your Next White Paper

How many flavors of white papers are there? Most “white paper experts” list 8 or 10 types of white papers. When I first started in white papers, I used to agree. But after working on of these documents, I’ve made a startling discovery. There are really only three main flavors of white paper. That’s right:…

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White papers and… the polar vortex?!

photo of Niagara Falls frozen by polar vortex

If you live in the Midwest, the Pacific Northwest or Canada, in 2018-19 you probably experienced a tough winter. Snow fell like crazy and the temperatures plummeted. Cars didn’t start, flights and trains were cancelled, meetings were postponed. Even mail wasn’t delivered in some places. Niagara Falls froze over, as shown above. That’s rare. And…

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White paper writer tip #4: Think visually

To create an effective white paper today, text alone doesn’t cut it. Every white paper writer must be able to imagine powerful graphics to help tell their client’s story.  Why? Because white papers are getting brighter, bolder, and more colorful. Great pictures and graphics are a must-have. For best results, you must learn how to dream up images that communicate your key points at a…

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White papers and… renovating a bathroom?!

Bathroom renovation mess

Have you ever renovated a bathroom? I’m not talking about a new shower curtain.  I’m talking about a rip-and-replace.  That means tearing out everything down to the studs, hacking out the old plumbing, ripping up the old wiring; redoing the ceiling, walls, and floor; replacing the vanity, tub, toilet…  And I’m in the middle of…

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White papers and… Halloween?!

Halloween and white papers

I was planting skulls in my flowerbed when a raven cawed behind me. Looking up, I surveyed my efforts. Cobwebs. Bats. Candles.   And it struck me like a thunderclap. Getting ready for Halloween is a lot like sponsoring a white paper. And kids dashing house to house looking for goodies are a lot like…

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You asked: Where do I find white paper clients?

woman looking at a valley through binoculars

“Where do I find white paper clients?” This is the most common question we get asked by new white paper writers. And it’s the toughest to answer because every established writer has a different story about landing their first client. While we’ve shared some tactics in the past, the reality is there’s no guaranteed step-by-step…

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So you have to write a white paper…

logo for white papers 101 blog posts

Got a white paper project on your hands? But you’re not sure where to begin? Here’s a quick-start guide that explains all the basics, and points to some handy resources to help you avoid all the most common pitfalls. Whether you’re brand-new to this field, or you’ve done a few white papers but could use…

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12 steps to great white paper project management

A white paper project is a complex undertaking, with many moving parts. Here are 12 steps to an effective white paper project. We created each of these steps after going through a painful experience with a white paper that went off the rails A few were never even completed, despite my best efforts. So consider…

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8 reasons to hire a white paper writer who knows your industry

Some say the best white paper writers are generalists who can write about any topic under the sun. They’ll say they can sift through what’s important and what’s not and explain things in a reader-friendly way. That White Paper Guy (Gordon Graham) is a generalist who has written on dozens of topics. But someone with…

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What’s a good topic for a white paper?

I get that question a lot. One good answer is, “anything that’s hot right now.” And that hot topic should refer to something that’s relatively new, relatively complex, and relatively expensive.  This rule explains why in 2017-2018 I heard from four eight 13 16 24 58 prospects launching new cryptocurrencies, something like Bitcoin. Lately I’ve been hearing from…

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