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White Paper Writing

How white paper writers can use high-priced sources

To be an effective white paper writer, you must find good sources to back up your argument. But what if you locate what seems like a great source, but you can’t afford to access it? What if you find a market study with a price tag of $4,995? Or a promising article you can’t download without subscribing to an…

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4 lessons copywriters must unlearn to write white papers

Copywriters can write effective white papers. If you’ve done any copywriting, you know more about marketing than most writers. To succeed at white papers, copywriters just need to unlearn a few things. As a copywriter, you already have many skills you can apply to writing white papers. You likely know how to: Do research Interview experts Write smoothly Meet…

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Copywriting vs content writing

Here’s a question I got recently: Is copywriting any different from content writing? That’s a great question. Here’s my answer, some lively comments, and an update I posted after thinking about this some more. I was fortunate to learn my craft while writing for traditional magazines. From 1985 to today, I’ve written close to 1,000 magazine…

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White papers and… George Carlin?

George Carlin is the last person you’d expect to have anything to say about white papers. The trail-blazing American comic was better known for his profane and cutting social criticism.  But I’ve discovered a strong link between one of the comic’s lifelong preoccupations and B2B content writing. Who was George Carlin? Any Baby Boomer likely…

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How to repurpose a white paper by creating tweets

Here’s how to repurpose a white paper by creating tweets from the actual document. This is part 6 of our ongoing series on how to repurpose a white paper. You can find links to the first 5 parts of our series at the end of this article. We don’t think of social media as “content.” Rather, it’s a…

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How to repurpose a white paper into a slide deck

Here’s how to repurpose a white paper into a slide deck. This is part 4 of our ongoing series. For other posts in this series, see the links at the bottom of this post. A slide deck makes a good companion to any white paper, since the two are so different.  For example, you can use…

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How to repurpose a white paper into blog posts

Here’s how to repurpose a white paper into blog posts, part 3 of our ongoing series. See part 1 on the original white paper. See part 2 on repurposing that as a press release. A set of blog posts can work well with a white paper, as the two forms complement one another nicely. For example, blog posts are a…

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